Summary
Overview
Work History
Education
Skills
Websites
Military Service
Software
Timeline
Generic

Yinon Forte

Raanana

Summary

+ 7 years’ experience in Lifecycle Marketing, CMS Management, Email Marketing, CRM Management, Retention, and Content Marketing Management, both in English and Hebrew. Looking to bring my interpersonal skills and professional experience to the Email Marketing Expert position.

Overview

12
12
years of professional experience
2020
2020
years of post-secondary education

Work History

Lifecycle Marketing Manager

Sodastream
09.2022 - Current
  • Manage email marketing campaigns across multiple international markets, ensuring regional and global lifecycle strategies are aligned.
  • Lead the global Review and Refer a Friend programs, enhancing customer engagement and driving acquisition efforts.
  • Manage post-purchase email journeys, optimizing customer retention and satisfaction.
  • Conduct detailed weekly and monthly performance analyses for email marketing, customer reviews, and referral programs to identify opportunities for improvement.
  • Oversee and maintain the email unsubscribe process, ensuring adherence to global data privacy regulations and best practices.
  • Work collaboratively with cross-functional stakeholders, including Product Managers, global marketing teams across various countries, Customer Care, IT & Development Teams, and vendor Customer Success Managers, to ensure seamless program execution, strategic alignment, and achievement of key performance indicators (KPIs).

CRM & CMS MANAGER

CG SOLUTIONS
01.2017 - Current
  • Company Overview: Gambling
  • Creating, automating, and monitoring online email campaigns for several Casino brands
  • CMS Management using a software name Contentful
  • Implanting and managing our popup messaging system, name Optimonk
  • Content creation and editing in 11 languages
  • Working with and creating a variety of HTML templates
  • Analyzing email results, user activities and further KPIs
  • Email marketing automation using Acoustic by IBM
  • Managing the marketing content aspect as a part of agile projects together with Project managers, developers, and designers
  • Gambling

SALES & MARKETING

OVER ISRAEL- HOT AIR BALLOONS
01.2017 - 12.2017
  • Operating office tasks, including flights booking & billing, digital media maintenance such as Facebook page & company website monitoring

SECURITY GUARD

MOKED EMUN
01.2015 - 12.2016
  • Required high alertness & responsibility for client's properties

TECHNICAL SUPPORT

BEZECOM (BGLOBAL)
01.2014 - 12.2015
  • Provided Technical support for Sim Cards in USA and Israel
  • Solved critical technical problems 24/7

CUSTOMER SERVICE AND SALES

MICROSOFT
01.2013 - 12.2014
  • Provided support for small- and large-scale business
  • Troubleshooting customers through software license issues on servers and workstations

Education

BA - Hi-Tech Marketing, ICT

SAPIR COLLEGE

Basketball Analyst and Scouting

01.2022 - 04.2022

Skills

  • Market research
  • Autodidact
  • Verbal & Written presentation
  • HTML
  • SQL
  • Photoshop
  • Problem-Solving

Military Service

The 1st 'Golani' Brigade, Military communications department in 'Barak' battalion, 01/01/09 - 12/31/12, Worked both with commanders and soldiers as a professional expert in advanced encryption and communication devices.

Software

MS Office

Optimove

Yotpo

MentionMe

Photoshop

Contentful

Shopify

Jira

Trello

Acoustic IBM

Timeline

Lifecycle Marketing Manager

Sodastream
09.2022 - Current

Basketball Analyst and Scouting

01.2022 - 04.2022

CRM & CMS MANAGER

CG SOLUTIONS
01.2017 - Current

SALES & MARKETING

OVER ISRAEL- HOT AIR BALLOONS
01.2017 - 12.2017

SECURITY GUARD

MOKED EMUN
01.2015 - 12.2016

TECHNICAL SUPPORT

BEZECOM (BGLOBAL)
01.2014 - 12.2015

CUSTOMER SERVICE AND SALES

MICROSOFT
01.2013 - 12.2014

BA - Hi-Tech Marketing, ICT

SAPIR COLLEGE

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Yinon Forte