Overview
Work History
Education
Skills
Timeline
Generic

Ester Glina

Overview

8
8
years of professional experience
3
3
years of post-secondary education
3
3
Languages

Work History

Marketing Manager

AHAVA Dead Sea Laboratories
08.2023 - Current

E-Commerce Manager

Gigantic (mobile gaming, D2C)
08.2021 - Current
  • Managed a team of 4 project managers.
  • Strategically planned online campaigns to enhance brand awareness and drive user engagement.
  • Worked with marketing automation tools and CRM platforms to optimize customer journeys, and enhance customer experience.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.

Regional Brand Manager (EU/DACH)

Tiny Love (Global B2B)
02.2020 - 08.2021
  • Led and executed Tiny Love's global marketing communication and brand strategy.
  • Managed POS visibility, BTL activities, product development, and launches.
  • Worked closely with cross-functional teams to align marketing efforts with comprehensive business objectives.

Marketing Project Manager

Data Pro Proximity (B2C)
10.2017 - 09.2019
  • Managed large budget online and BTL marketing campaigns (50K-400K NIS per campaign).
  • Led and managed strategic accounts marketing projects.
  • Led marketing campaigns with MA platforms, improving user retention and acquisition through A/B testing and data-driven optimizations.
  • Implementing strategic customer segmentation and customized marketing initiatives.

Marketing Manager

Academic College of Tel Aviv
08.2016 - 07.2017
  • Led and executed Marketing strategies to promote the College Student Union among the students.
  • Managed press relations, social media, newsletters, and brand visibility.

Public Relations Intern

Bat-Yam Municipality
01.2016 - 12.2016
  • Managed and executed municipality PR activities and events.

Education

Bachelor of Arts - Society and Politics

The Academic College of Tel Aviv
10.2014 - 08.2017

Skills

    Brand Management

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Timeline

Marketing Manager

AHAVA Dead Sea Laboratories
08.2023 - Current

E-Commerce Manager

Gigantic (mobile gaming, D2C)
08.2021 - Current

Regional Brand Manager (EU/DACH)

Tiny Love (Global B2B)
02.2020 - 08.2021

Marketing Project Manager

Data Pro Proximity (B2C)
10.2017 - 09.2019

Marketing Manager

Academic College of Tel Aviv
08.2016 - 07.2017

Public Relations Intern

Bat-Yam Municipality
01.2016 - 12.2016

Bachelor of Arts - Society and Politics

The Academic College of Tel Aviv
10.2014 - 08.2017

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Ester Glina