Erin Fosco
Park Ridge
Summary
Results-driven Event Marketing professional with 12+ years of experience designing and executing high-impact conferences, trade shows, and corporate events that drive brand growth, audience engagement, and measurable ROI. Skilled in cross-functional leadership, vendor negotiations, demand generation campaigns, and budget management. Adept at aligning event strategy with broader marketing objectives to accelerate pipeline growth and strengthen customer relationships.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Marketing Event Manager
95 Percent Group
10.2023 - 08.2025
- Directed strategy, planning, and execution of national conferences and corporate events, strengthening market presence and generating qualified leads.
- Managed budgets, vendor negotiations, and logistics, consistently delivering under budget.
- Designed pre- and post-event campaigns across email, digital, and social to maximize engagement.
- Tracked event KPIs and provided actionable insights that improved ROI and influenced future strategy.
Event Marketing Manager (Contractor)
95 Percent Group
09.2023 - 10.2023
- Managed logistics and execution for regional conferences.
- Coordinated with vendors and stakeholders to ensure seamless event delivery.
- Built reporting templates to measure event outcomes and presented findings to leadership.
- Delivered impactful results within the first month, leading to promotion into senior management.
Associate Manager, Conferences & Events
PGIM Private Capital
01.2023 - 08.2023
- Managed large-scale conferences, including venue sourcing, vendor negotiations, budgets, timelines, and logistics.
- Developed comprehensive event programs, including agendas, budgets, and creative activations.
- Implemented advanced registration systems and streamlined check-in for high-volume conferences.
- Strengthened vendor partnerships, securing cost efficiencies while improving service delivery.
- Led post-event surveys, data collection, and analysis to continuously refine event strategies.
- Key Tools: Cvent, Concur, BrightTalk, SharePoint, Salesforce, On24
Conference & Events Planner (Contractor)
PGIM Private Capital
07.2022 - 01.2023
- Managed large-scale conferences, including venue sourcing, vendor negotiations, budgets, timelines, and logistics.
- Developed comprehensive event programs, including agendas, budgets, and creative activations.
- Implemented advanced registration systems and streamlined check-in for high-volume conferences.
- Strengthened vendor partnerships, securing cost efficiencies while improving service delivery.
- Led post-event surveys, data collection, and analysis to continuously refine event strategies.
- Key Tools: Cvent, Concur, BrightTalk, SharePoint, Salesforce, On24
Global Events Marketing Manager
Parallel Wireless
02.2022 - 07.2022
- - Developed global event strategy for trade shows, local activations, and virtual events, driving measurable ROI.
- - Partnered with leadership to prioritize key events and define goals, success metrics, and reporting.
- - Coordinated global logistics and executed integrated campaigns to maximize brand presence.
Events Manager
Compliance Week
10.2021 - 01.2022
- Managed end-to-end event planning for global in-person and virtual conferences.
- Directed sponsor and panelist engagement, ensuring alignment with event objectives.
- Negotiated contracts with venues, A/V providers, and vendors, maintaining budget discipline.
- Led cross-functional planning with marketing, sales, and executive teams to maximize impact.
- Supervised and trained junior team members, improving processes and overall execution.
Event Coordinator
Compliance Week
06.2021 - 10.2021
- Managed end-to-end event planning for global in-person and virtual conferences.
- Directed sponsor and panelist engagement, ensuring alignment with event objectives.
- Negotiated contracts with venues, A/V providers, and vendors, maintaining budget discipline.
- Led cross-functional planning with marketing, sales, and executive teams to maximize impact.
- Supervised and trained junior team members, improving processes and overall execution.
Events Manager
Coyote Logistics
04.2019 - 06.2020
- Designed event playbooks, templates, and scalable processes for strategic events.
- Managed high-profile conferences and activations, aligning with marketing campaigns.
- Oversaw vendor management, logistics, budgeting, and post-event reporting.
- Coordinated with sales and marketing to ensure brand consistency across events.
Marketing Specialist
Markel Midwest
08.2015 - 04.2019
- Planned and executed corporate events and sponsorship programs.
- Developed marketing collateral, presentations, and on-site branding materials.
- Analyzed event feedback to optimize performance and strengthen stakeholder engagement.
Marketing Coordinator
Brightstar Corporation
01.2013 - 05.2015
- Owned end-to-end event planning across the U.S. & Canada, including logistics, budgets, and execution.
- Directed cross-functional teams to deliver customer appreciation events, conferences, and sponsorship activations.
- Negotiated vendor contracts, maximizing budget efficiencies while enhancing quality.
Education
Eastern Illinois University
Charleston, ILSkills
- Event Strategy & Execution
- Demand Generation & Lead Nurturing
- Budgeting & Vendor Management
- Cross-Functional Team Leadership
- Marketing Automation & CRM (Salesforce, HubSpot)
- Data Analysis & ROI Measurement
- Digital & Hybrid Event Management
- Content Development & Messaging
Certification
Virtual Events Certification, Cvent 2022 - 2025
Timeline
Sr. Marketing Event Manager
95 Percent Group
10.2023 - 08.2025
Event Marketing Manager (Contractor)
95 Percent Group
09.2023 - 10.2023
Associate Manager, Conferences & Events
PGIM Private Capital
01.2023 - 08.2023
Conference & Events Planner (Contractor)
PGIM Private Capital
07.2022 - 01.2023
Global Events Marketing Manager
Parallel Wireless
02.2022 - 07.2022
Events Manager
Compliance Week
10.2021 - 01.2022
Event Coordinator
Compliance Week
06.2021 - 10.2021
Events Manager
Coyote Logistics
04.2019 - 06.2020
Marketing Specialist
Markel Midwest
08.2015 - 04.2019
Marketing Coordinator
Brightstar Corporation
01.2013 - 05.2015
Eastern Illinois University
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