Erica Schmidt

SpotOn is a leading provider of point-of-sale, payment solutions, and software for the hospitality industry.

• Manage and develop strategic partnerships with restaurants and retailers, optimizing processes to drive revenue and enhance customer experiences.
• Consult full technology stack, advanced point-of-sale systems and leverage SpotOn's digital marketing suite—encompassing campaign management, website optimization, loyalty programs, gift cards, review management, reporting, online ordering, and software integrations—to drive partner revenue and enhance customer engagement and brand visibility.
• Work cross-functionally with sales, marketing, and support teams to deliver tailored solutions efficiently under tight deadlines and conducting regular client check-ins and successfully negotiating favorable contract terms.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing. Surpassed 2023 quota by 30%, earning a spot in the Presidents Club.
• Fostered long-lasting relationships with major clients to secure repeat business and referrals.

• Led marketing efforts for Foresyte app product launch on Apple App Store, attaining a 4.7-star rating and contributing to rapid user growth within 10 months.
• Collaborated closely with engineers, UX designers, and marketing agency to provide strategic direction for product development, ensuring our offerings align with user needs and market opportunities.
• Developed comprehensive marketing plans utilizing digital strategies, print advertising, social media, on-premise partnerships, and word-of-mouth tactics.
• Facilitated recruitment and onboarding of new staff while cultivating partnerships with key influencers, agencies, and investors to boost brand reach and credibility.
• Championed a culture of innovation, fostering creative problem-solving throughout organization.

A global leader in brewing and beverage production, known for iconic and innovative brands.

• Led Illinois and Iowa market for Leinenkugel's, Atwater, and Hop Valley, managing 750K+ cases ($22M) of sales annually.
• Coordinated a cross-functional team of 14, including Distributor Sales Managers, Sales Executives, and Brand Ambassadors, to implement go-to-market strategies.
• Collaborated with high-volume and craft-centric accounts to drive brand growth, premiumization, and financial performance.
• Oversaw operational logistics, including beer orders, shipping coordination, forecasting and quality assurance, ensuring seamless execution and alignment with marketing objectives.
• Delivered data-driven insights to inform brand strategy, marketing campaigns and optimize go-to-market efforts.

• Managed over $2M in annual sales across two distributors and 82 high-volume on-premise accounts, executing successful marketing initiatives that significantly enhanced brand visibility and engagement.
• Designed and launched local monthly marketing campaigns that consistently surpassed sales targets and achieved key performance objectives.
• Served as the main point of contact for clients, enhancing their success through research, testing, and analysis, while also preparing internal brand performance forecasts and presentations.
• Directed high-impact marketing campaigns, including the Chicago Bears' 100th Anniversary partnership with Miller Lite, driving brand engagement in key accounts.
• Guided Sales Management Program team and developed training resources for new employees, fostering strong interdepartmental relationships and facilitating effective onboarding and 30/60/90-day plans.

• Managed various digital marketing tasks, including media campaigns, website management, and point-of-sale artwork development.
• Owned enrollment and growth of Customer Relationship Management (CRM) program, drove customer loyalty and engagement, resulting in 10K Facebook followers and 3K "Brew Crew" program opt in's.
• Tracked key performance indicators, updated statistical and financial data, and created engaging content for social media platforms.
• Elevated brand marketing by overseeing agency relations and engaging in weekly sales meetings to ensure a consistent and exceptional brand experience.
• Increased demand for premium brands (Herman Joseph's Private Reserve, Barmen Pilsner, and AC Golden Hidden Barrel collection) through targeted marketing and exclusive distribution strategies.