Summary Results-driven Senior Content Manager with 8+ years leading content strategy, editorial operations, and AI-assisted content programs across legal tech, data platforms, and B2B software. Proven success in managing internal and external writers, owning editorial calendars, and driving SEO performance using SEMrush, Google Analytics, HubSpot, and Airtable. Strong writer and editor-in-chief with a hands-on approach to briefs, timelines, and cross-functional collaboration in fast-paced startup environments.
Served as Attorney Editor in international project to optimize Thomson Reuters’ generative AI-systems by evaluating LLM outputs, generating compelling reports on LLM performance levels for review by senior-level staff, and collaborating with groups across the organization to realized solutions for complicated business needs.
· Key Accomplishments:
o Generated over 1,500 ideal prompts for prompt repository
o Generated over 15 impactful reports on LLM performance for review by senior-level staff
· Key Responsibilities:
o Evaluated LLM-generated content for accuracy, style, usefulness, hallucination, and other metrics
o Utilized annotation platforms for LLM evaluations and inter-rater reliability assessments
o Edited LLM outputs for accuracy, consistency with style guide requirements, grammar, punctuation, and spelling
o Collaborated with teams across the organization to realize solutions for emergent business needs
o Studied white papers on uses of generative AI systems in law
o Generated compelling reports on content performance, user engagement, and performance levels of LLM-driven systems by using algorithmic functions and data visualization tools in Excel
Served as Content Specialist and Content Developer by creating and editing legal content and by spearheading social media content programs and initiatives.
· Key Accomplishments:
o Generated over 900 pieces of marketing collateral and social media content
o Edited over 1,000 articles for accuracy, consistency with style guide requirements, grammar, punctuation, and spelling
· Key Responsibilities:
o Drafted articles on complicated political, cultural, and social issues in plain English for general audiences
o Reviewed and assessed third-party content to ensure quality of published material
o Leveraged data visualization tools in Excel to create compelling reports on content performance and user engagement
o Devised and implemented effective SEO strategy to boost web traffic and maximize user engagement
o Regularly advised Director of Center on content development strategies and programs
Served as Content Specialist and Content Developer by creating engaging content for organization’s blog, newsletters, and social media, while also drafting reports on content performance to enhance content development strategy.
· Key Accomplishments:
o Reviewed and assessed over 750 articles by third-party authors
o Increased user engagement by 75 percent through devising and implementing effective content development strategy
· Key Responsibilities:
o Edited content for accuracy, consistency with style guide requirements, grammar, punctuation, and spelling
o Drafted articles on complicated legal issues in plain English for lawyer and non-lawyer audiences
o Utilized publishing platforms to publish and update media
o Reviewed marketing collateral for errors in formatting and layouts and edited visual media content under urgent deadlines
o Leveraged data visualization and other tools in Excel to create compelling reports on content performance and user engagement
o Regularly met with senior-level content development staff to review content development strategies
Served as Content Operations Lead for web publishing operations by tracking budgets, allocating resources, evaluating UX Writing strategy, and streamlining operational efficiency through effective business development initiatives.
· Key Accomplishments:
o Reduced costs by over nine percent across two-year period
o Increased web traffic and user engagement by over 19 percent in collaboration with UX leadership
· Key Responsibilities:
o Advised executive-level staff and business development partners on content, user experience, and web development strategy
o Managed strategic partnerships and contractual arrangements with third-party publishing and technology vendors
o Established criteria for recruiting and hiring of content writers and UX researchers and audited evaluations of personnel
o Tracked emerging technologies and oversaw integration of systems and software that resulted in reducing costs
o Established value propositions and key performance indicators for content programs and initiatives
o Edited UX content for accuracy, consistency with style guide requirements, grammar, punctuation, and spelling
o Conducted evaluations of business performance metrics and advised on methods for achieving and surpassing those metrics