Emily Schnur
Chicago
Summary
Hardworking Associate Director with valuable experience in multiple Media Marketing disciplines, specializing in eCommerce. Proven ability to combine strategic media planning with deep attention to detail. Documented strengths in building and maintaining relationships with wide range of stakeholders in dynamic, fast-paced settings.
Overview
5
5
years of professional experience
Work History
Associate Director, E-Commerce
Starcom
2022.08 - Current
- Led cross-channel eCommerce media planning, execution and reporting, for up to 13 retailers at once, including Amazon, Walmart, Instacart and Kroger.
- Built strong client relationships founded on trust, transparency and results.
- Regularly present performance updates to clients with a clear understanding of main takeaways, overarching business impact and recommended next steps.
- Directed team focus across retailer stacks with different client contacts, business goals and platform capabilities.
- Worked closely with media partners to be first to market on new ad products to drive strategy and gain learnings to improve performance.
- Improved processes on recurring reporting cross-deliverables to streamline workflow, ensure accuracy and afford the team more time for strategic analysis and media management.
- Oversaw and supported my team to maintain strict and highly nuanced budgets across and within retailers.
- Led teams of up to six, supervising daily performance and workload as well as training and career development.
- Continued training team members in billing, budget management, performance monitoring, campaign optimizations, writing performance insights and client communications.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Manager, E-Commerce
Starcom
2021.05 - 2022.08
- Accountable for campaign performance and full year budgets for Search and Display, across Instacart, Walmart, Citrus and others.
- Responsible for monthly report analysis and presentations to clients with meaningful performance insights to guide strategy and next steps.
- Ran tests to develop multiple bid strategies based on changing platform capabilities, ultimately decreasing cost by 10% and increasing sales by 43%.
- Partnered with retailers to activate beta tests, finding new ways to meet and surpass client goals.
- Developed and maintained close relationships with media partners to ensure and develop best in class execution for clients.
- Trained new team members in billing, budget management, performance monitoring, campaign optimizations, writing performance insights and client communications.
Senior Analyst, SEM & E-Commerce
Starcom
2020.04 - 2021.05
- Managed campaign performance and platform budgets for brand teams across Instacart and Pinterest search.
- Responsible for presenting weekly performance insights, optimization summary and recommended next steps to clients.
- Developed client-facing pacing doc for Instacart to manage performance and budgets across categories and brands.
- Built the team's monthly report template, specific to each retailer's goals and reporting capabilities.
- Monitored the integration of Pacvue with Instacart and developed strategies to optimize campaign performance with bid rules, day parting and other tools.
- Recommended process improvements to continually identify, analyze and fix budget constraints and pacing challenges as eCommerce budgets grew exponentially throughout the year.
- Responsible for budgets and billing, specific to each brand and platform.
- Built recipe-specific keyword lists and ad copy for seasonal Pinterest campaigns across a variety of brands to drive traffic to brand pages.
Analyst, Social & Programmatic
Starcom
2019.08 - 2020.04
- Responsible to for building and executing media plans based on client and campaign goals.
- Managed campaign performance across multiple social and programmatic platforms (Snapchat, Facebook/Instagram, DV360, etc.).
- Researched and adopted new partner offerings to add value to existing media buys.
- Ran a variety of tests to better understand creative performance, user behavior and audience targeting.
- Optimized core processes to improve operational agility and streamline repetitive tasks.
Analyst, SEM
Starcom
2018.09 - 2019.08
- Managed paid search campaigns on Google and Bing with Kenshoo [Skai].
- Responsible for pacing and budget management of five major categories in the client's portfolio.
- Collected and analyzed data to improve strategies and resolve pacing and performance concerns through root cause analysis and research.
- Researched industry trends to inform search marketing strategies with the newest ad types available.
- Optimized campaign efficiency through, ad copy updates, landing page audits, keyword relevancy and ad group structure to increase clicks and drive page visits.
- Built a personal pacing doc and change log to closely monitor performance and understand the impact of different optimizations to better respond to different pacing scenarios quickly and accurately.
Education
Bachelor of Fine Arts - Graphic Design
DePaul University
Chicago, IL06.2018
- Kelley School of Business, Accounting & Finance
Indiana University
Bloomington, INSkills
- Project Management
- Process Improvement
- Budget Management
- Client Communications
- Thought Leadership
- Client Relationship Development
Timeline
Associate Director, E-Commerce
Starcom
2022.08 - Current
Manager, E-Commerce
Starcom
2021.05 - 2022.08
Senior Analyst, SEM & E-Commerce
Starcom
2020.04 - 2021.05
Analyst, Social & Programmatic
Starcom
2019.08 - 2020.04
Analyst, SEM
Starcom
2018.09 - 2019.08
Bachelor of Fine Arts - Graphic Design
DePaul University
- Kelley School of Business, Accounting & Finance
Indiana University
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