3
Languages
1
Certification
14
years of professional experience
PIM Tech Lead with end-to-end ownership of enterprise content platforms, from requirements and prioritization through architecture and hands-on delivery, with 10+ years in digital content and product data and a track record of owning and scaling global content ecosystems since 2017. Drive platform enhancements, bring structure and early decisions to complex problems, and keep delivery moving across the full content life cycle, from planning and production to syndication, delivery, and operations. Partner with marketing stakeholders to turn commercial needs into prioritized requirements, work with legal and procurement on vendor agreements, align global teams on scope, timeline, and benefits, and simplify multi-vendor integrations. Hands-on with APIs, automation, and taxonomy design. AI advocate who applies emerging technology to improve the user experience and drive efficiency, ensuring every new tool is enabled, compliant, and secure.
Work History
PIM Tech Lead
4 Years 6 Months- Manage end-to-end ownership of enterprise content and PIM platforms, including Salsify, Syndigo, and 1WorldSync, to support marketing partner requirements through architecture, implementation, integration optimization, and continuous enhancements.
- Oversee end-to-end content life cycle for 5000+ SKUs across 500+ retailers and food service distributors in North America, coordinating data preparation, validation, and syndication workflows to maintain efficient content operations.
- Establish and maintain product data governance, taxonomy, data quality standards, and user management, improving consistency and reliability of product information across digital channels
- Manage the product backlog and delivery in Jira, including requirements, user stories, prioritization, sprint coordination, issue tracking, and testing, keeping stakeholders informed of status
- Spearheaded collaboration with marketing stakeholders and global martech teams, translating content and product-data requirements into prioritized solutions aligned stakeholders on scope, timeline, and benefits.
- Manage technical oversight of 10+ vendor contracts and platform relationships, partnering with legal and procurement to negotiate terms and consolidate contracts to support platform needs.
- Provide technical leadership to project teams, aligning solutions with IT architecture and strategy, and maintain solution designs, data flows, requirements, and configuration documentation
- Trained and mentored new team members to become Salsify power users while supporting junior SMEs to ensure consistent, standardized system usage.
- Build AI agents with Microsoft Copilot to onboard new employees, solve technical problems, and improve team efficiency; as an AI advocate, ensure new technology is enabled in line with compliance and security requirements
Product Content Specialist
1 Year 11 Months- Sourced and curated high-quality product content and digital assets from suppliers, supporting the successful launch of eCommerce websites across 14 markets
- Managed relationships with suppliers, syndication partners, and third-party agencies, ensuring effective collaboration and content delivery
- Managed channel mapping and data reconciliation processes, overseeing syndication partners for timely, accurate asset delivery
- Cultivated relationships with suppliers, syndication partners, and third-party agencies to enhance collaboration and content delivery
- Trained and mentored team members on Salsify best practices, improving team performance and system utilization
Content Coordinator
9 Months- Led Salsify implementation and optimized user experience for stakeholders
- Managed content syndication processes to ensure accurate distribution across platforms. and validation across the retailer base, including SKU variation and cataloging strategy, and ensured copy and imagery displayed correctly on retailer websites
- Coordinated product content updates across packaging, digital assets, and marketing materials for accuracy and brand consistency.
- Managed cross-functional review cycles with design, marketing, and product teams to resolve content discrepancies quickly.
- Maintained content calendars and prioritized deliverables to support timely product launches and seasonal campaigns.
eCommerce Analyst
7 Months- Managed product listings and merchandising for major omni-channel retailers including Walmart.com, Target.com, Jet.com, and Michaels.com to optimize visibility and drive sales
- Analyzed ecommerce sales trends to guide assortment, pricing, and promotional decisions.
- Monitored marketplace listings for content accuracy, availability, and brand compliance.
- Reconciled digital channel performance reports to identify gaps in conversion and traffic.
Account Manager
1 Year- Managed product listings and merchandising across pure-play, omnichannel, and flash-sale retailers, preparing performance reports and coordinating new product launches and account setups to enhance product visibility and sales.
- Managed client accounts, resolving order issues and maintaining consistent communication across sales and operations teams.
- Processed quotes, purchase orders, and order changes with strong attention to product and pricing details.
- Coordinated with warehouses and vendors to track shipments, backorders, and delivery schedules.
Business Analyst
1 Year 1 Month- Coordinated daily operations and collaborated with company executives to identify business opportunities and enhance sales support
- Analyzed business requirements to define process improvements and system enhancements.
- Gathered stakeholder input to document functional specifications and user needs.
- Evaluated workflows to identify inefficiencies and recommend practical solutions.
Education
MPS - Applied Statistics
BS - Statistics
Skills
PIM Platforms: Salsify
Syndigo
1WorldSync
Content lifecycle management
Requirements & Backlog Prioritization
Digital Transformation
Data Governance
AI Agents & Automation
Jira / Agile Methodology
Vendor & Supplier Management
Cross-Functional Global Teams
GDSN
Regulatory & Compliance
Certification
- Salsify Certificate: PIM, Syndication, Enhanced Content, Workflows, GDSN
- SIRIUS / torch Next Commerce Leadership
- Tableau Desktop Certified Specialist
- SAS Certified Base Programmer
LANGUAGES
English
Chinese (Fluent)
German (Basic)
AWARDS
Outstanding Performance Award, Digital Transformation, Breakthru Beverage Group, 2022
Timeline
PIM Tech Lead
Cargill, Inc.
05.2022 - CurrentRead More
Product Content Specialist
Breakthru Beverage Group
06.2020 - 05.2022Read More
Content Coordinator
Wilton Brands
02.2017 - 11.2017Read More
eCommerce Analyst
Wilton Brands
07.2016 - 02.2017Read More
Account Manager
Wholesale Interiors
06.2015 - 06.2016Read More
Business Analyst
HY Business Services & Consulting
05.2012 - 06.2013Read More
Iowa State University
BS from Statistics
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Cornell University
MPS from Applied Statistics
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