Elliot Bell
Lake Bluff
Summary
Dynamic executive focused on delivering revenue growth, driving customer impact and fostering innovation at the intersection of digital marketing, advertising technology, and data.
Proven leader with a successful track record of building high-performing teams and scaling businesses from startup to enterprise level, including significant roles at Meta, Yahoo, Walmart and Live Nation. Expertise in cultivating C-suite relationships and leading revenue-driven initiatives across diverse sectors such as CPG, electronics, entertainment, media, retail, and toys. Recognized for launching industry-first platforms and nurturing organizational culture through effective recruitment, management and mentorship of teams exceeding 40 members.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Co-Founder & Chief Operating Officer
Compliant
Chicago, IL
07.2022 - Current
- Established Compliant as the category leader in data integrity, enabling brands to assess regulatory risk across their entire digital media supply chain
- Led key client executive relationships; drove enterprise adoption among Fortune 500 brands, ad tech companies and digital media publishers. Developed key industry partnerships (ANA, Brand Safety Institute, Institute for Advertising Ethics) which further extended enterprise utilization of our proprietary databases.
- Positioned company as authoritative voice on data ethics; established industry benchmarks for governance, performance and quality, built enterprise level systems to automate controls for agentic media trading systems
Client Partner
Meta (Facebook)
Chicago, IL
09.2019 - 01.2022
- Recruited to lead strategic relationship with Target and Shipt, two of Meta's most sophisticated retail advertisers, during period of significant client turnover, platform evolution and privacy challenges.
- Grew annual investment levels from $35M to over $150M in 2 ½ years through a rebuild of trust, collaboration and innovation which drove incremental performance and outcomes.
- Responsible for all principle Target and Shipt stakeholders while managing team members focused on activating specific business categories; led annual co-planning efforts, omnichannel growth strategy, multiple vendor integrations, and vision-focused innovation roadmap
- Orchestrated collaboration across Meta product, policy, and measurement teams to deliver customized solutions for Target & Shipt (app, loyalty, promotion, UX)
Chief Revenue Officer
Liquidus Marketing
Chicago, IL
05.2018 - 09.2019
- Led revenue organization for dynamic creative optimization (DCO) platform focused on brands, media agencies, and retail media networks before sale and exit.
- Elevated brand visibility and perception through improved GTM, thought leadership; strengthened competitive differentiation using advanced automation and orchestration.
- Restructured go-to-market strategy and sales team; won Walmart business, doubled customer portfolio and revenue; established agency holding company partnerships.
Walmart VP of Strategic Partnerships, Consumer Electronics & Entertainment
Triad Retail Media
Chicago, IL
06.2016 - 05.2018
- Led sales and strategic partnerships for Walmart Media Group's Consumer Electronics and Entertainment verticals, managing one of their largest and most sophisticated categories.
- Drove double-digit growth in high-value entertainment vertical; exceeded annual targets through strategic upselling and category expansion
- Evangelized Walmart's proprietary WMX first-party data platform; demonstrated closed-loop attribution and sales lift
- Pioneered 'branded content' campaigns spanning display, programmatic, content sponsorship, and social media; established content programming best practices adopted company-wide
VP, Content Sales & Partnerships
Live Nation
Chicago, IL
06.2015 - 06.2016
- Spearheaded digital content monetization and strategic partnerships during Live Nation's transformation into a multi-platform entertainment company.
- Launched and monetized groundbreaking content partnerships with Snapchat, VICE, Green Light, and Yahoo!
- Established new revenue streams beyond traditional ticketing and sponsorship; created scalable content licensing model
- Led 'predictive content signals' efforts to better inform programmatic media investments, generate incremental user time spent and merchandise upsell; laid groundwork for streaming and OTT initiatives
Senior Director, Strategic Sales & Development, Yahoo Media Network
Yahoo
Chicago, IL
06.2013 - 05.2015
- Promoted to lead Strategic Sales and Development for Yahoo's $350M+ Media Network business, overseeing 40-person team responsible for all premium property portfolio including Y! Homepage, Mail, Sports, Finance, and 19 other digital content properties.
- Delivered consistent revenue growth across portfolio; exceeded annual targets through strategic account management and yield optimization
- Led company-wide commercialization of Yahoo Live (industry's first free OTT music channel, more than 200 concerts in year one), led 19 redesigned Digital Magazines, and Tumblr media integration. Partnered with product, research, data technology, and editorial teams to align commercial strategy with product roadmap
- Drove senior-level BD team efforts across video, mobile, and custom & native content advertising. Managed annual Finance, Autos and Sports upfronts to maximize property-level yield and incremental traffic driving promotions
Director, Content Solutions
Yahoo
Chicago, IL
07.2011 - 06.2013
- Launched and scaled dedicated sales group supporting Yahoo's highest-value content franchises (Sports, Finance, Grammys, Movies, Olympics, Oscars, Super Bowl, Fantasy Football, World Cup).
- Grew business 300% in two years; set six event revenue records; exceeded all team revenue targets
- Recruited and developed specialized sales team; established best practices for event-based digital selling and sponsorship integration
- Launched Yahoo Content Sponsorship platform pioneering content model combining editorial, video, social and custom branded content partnerships
VP of Sales
Brand Affinity Technologies
Chicago, IL
01.2008 - 07.2011
- Led direct business development for celebrity and sports endorsement technology platform serving brands, agencies, athletes and rights holders.
- Established Brand Affinity as category innovator in sports athletes and celebrity endorsement procurement; built enterprise client base across CPG, automotive, and entertainment sectors
- Drove adoption of proprietary technology enabling faster, more cost-effective sports & celebrity rights acquisition
- Expanded platform capabilities to include social media and mobile engagement tools connecting fans with celebrity talent and predicting the future popularity of endorsers to specific audiences.
VP, Brand & International Business Group
Unicast
Chicago, IL
01.1999 - 09.2002
- Launched client direct sales organization for pioneering rich media company, then promoted to lead international expansion across four continents.
- Expanded Fortune 50 adoption of Superstitial ad format from 6 to 36 advertisers within first year
- Opened and managed offices in London, Hong Kong, Tokyo, and São Paulo; established international revenue streams and local market expertise
- Positioned Unicast as industry standard for rich media advertising during formative years of digital advertising
Education
Bachelor of Science - Business, Marketing
University of Colorado - Boulder
Boulder, COSkills
- Business development
- Solution & innovation selling
- Strategic partnerships
- Category, company and customer leadership
- Trusted partner
- Entrepreneurial/Start-up culture
- GTM innovation & activation
- Growth catalyst & turnaround situations
Websites
Certification
Institute for Advertising Ethics: Industry Certification
Association of National Advertisers: Martech Awards Judge
Timeline
Co-Founder & Chief Operating Officer
Compliant
07.2022 - Current
Client Partner
Meta (Facebook)
09.2019 - 01.2022
Chief Revenue Officer
Liquidus Marketing
05.2018 - 09.2019
Walmart VP of Strategic Partnerships, Consumer Electronics & Entertainment
Triad Retail Media
06.2016 - 05.2018
VP, Content Sales & Partnerships
Live Nation
06.2015 - 06.2016
Senior Director, Strategic Sales & Development, Yahoo Media Network
Yahoo
06.2013 - 05.2015
Director, Content Solutions
Yahoo
07.2011 - 06.2013
VP of Sales
Brand Affinity Technologies
01.2008 - 07.2011
VP, Brand & International Business Group
Unicast
01.1999 - 09.2002
Bachelor of Science - Business, Marketing
University of Colorado - Boulder
EARLY CAREER HIGHLIGHTS
Prior Professional Experience spanning sports marketing, entertainment, and sponsorship sales with organizations including Chicago Bears, House of Blues, and Kemper Sports (1995-1999). Developed foundational expertise in corporate partnerships, event marketing, and revenue optimization that informed later digital media career.