Elizabeth Pearson
Winfield
Summary
Marketing specialist with expertise in developing effective marketing strategies and executing community outreach initiatives. Proven track record in content creation and customer engagement, resulting in increased brand awareness and client satisfaction. Strong editing and communication skills enhance collaborative efforts and drive business opportunities.
Overview
41
41
years of professional experience
Work History
flexologist
Stretch Lab
Wheaton
04.2021 - 02.2023
- Created personalized stretching plans aligned with client goals and physical conditions using PMF.
- Delivered continuous support and motivation during client stretching sessions.
- Conducted community outreach and wellness events to promote Stretch Lab services.
- Fostered a positive environment to enhance client commitment to wellness.
Senior Marketing Specialist
Truly Engaging
Carol Stream
03.2020 - 03.2022
- provided marketing strategies for digital online printing company
- Collaborated with cross-functional teams to streamline project workflows and improve campaign delivery.
- Created engaging content for various platforms, enhancing brand storytelling and customer interaction.
- Facilitated training sessions for junior team members, fostering professional development and knowledge sharing.
- Implemented customer feedback mechanisms to inform product development and marketing strategies.
- Coordinated promotional activities that increased brand awareness and customer engagement.
- Monitored competitive landscape to identify opportunities for differentiation and market growth.
- Worked closely with creative team members on branding projects such as logos, websites.
- Designed and executed email campaigns to promote products and services.
Owner & trainer
With a twist Pilates & Fitness
Wheaton
01.2015 - 05.2019
- Oversaw budgeting and financial management.
- Identified new opportunities for growth, expansion, and diversification.
- Instructed classes in mat, reformer and chair Pilates exercises to students of all ages.
- Conducted assessments prior to beginning a program in order to identify potential risks or limitations.
- Encouraged clients to set realistic goals while helping them stay motivated throughout their journey.
- Educated clients on the benefits of Pilates, such as improved posture, mobility and strength.
- Designed custom-tailored workout plans to help clients reach fitness goals faster.
- Maintained accurate records of client progress, including notes on any modifications needed for each session.
Instructor
Club Pilates Franchise LLC
Glen Ellyn
05.2016 - 05.2017
- Developed engaging lesson plans tailored to diverse student needs and learning styles.
- Implemented innovative teaching methods that encouraged active participation and collaboration.
- Organized and led community outreach programs to promote health and wellness.
- Participated in professional development opportunities to remain current with industry trends.
- Provided mentorship to new instructors, offering support and guidance in teaching practices.
Director of Group Exercise
Wheaton Sport Center
Wheaton
05.2013 - 06.2014
- Oversaw staff of 50+ group fitness instructors and managed over 180 weekly classes.
- Developed and implemented strategic plans to enhance organizational effectiveness and growth.
- Executed budget management strategies to ensure financial health and resource sustainability.
- Led performance evaluations to identify improvement areas and support professional development.
- Designed training programs to enhance staff skills and boost overall team performance.
- Monitored compliance with industry regulations to mitigate risks effectively.
- Directed daily operations, ensuring adherence to applicable laws and internal policies.
- Managed resource allocation to optimize operational efficiency and align with team objectives.
Group Exercise Instructor
Wheaton Sport Center
Wheaton
05.2012 - 05.2014
- Facilitated engaging group exercise sessions that promoted participant motivation and enjoyment.
- Collaborated with wellness staff to create integrated health programs for participants.
- Promoted group classes through targeted marketing strategies to increase attendance.
- Adapted class formats to accommodate varying skill levels and participant needs.
Group Exercise Instructor
Western Racquet & Fitness Club
Green Bay
06.2007 - 05.2011
- Facilitated engaging group exercise sessions that promoted participant motivation and enjoyment.
- Developed tailored exercise plans based on individual fitness assessments and goals.
- Ensured high safety standards during classes through effective risk management practices.
- Encouraged community building among participants to foster a supportive exercise environment.
Corporate Communications
Centel Corporation
Chicago
05.1982 - 07.1992
- Executed speech writing for executives to enhance corporate messaging.
- Published weekly newsletters to inform staff on key initiatives.
- Produced monthly magazines to showcase company achievements and updates.
Education
Managerial MBA - Government & Regulatory Relations
University of Kansas
Lawrence, KS08-1989
Bachelor of Arts - Communications
University of Illinois At Urbana-Champaign
Champaign, IL05-1986
Skills
- Personalized training
- Exercise programming
- Safety compliance
- Marketing strategy
- Content creation
- Customer engagement
- Public relations
- Campaign management
- Community outreach
- Effective communication
- Press release writing
- Internal communications
- Speech writing
Timeline
flexologist
Stretch Lab
04.2021 - 02.2023
Senior Marketing Specialist
Truly Engaging
03.2020 - 03.2022
Instructor
Club Pilates Franchise LLC
05.2016 - 05.2017
Owner & trainer
With a twist Pilates & Fitness
01.2015 - 05.2019
Director of Group Exercise
Wheaton Sport Center
05.2013 - 06.2014
Group Exercise Instructor
Wheaton Sport Center
05.2012 - 05.2014
Group Exercise Instructor
Western Racquet & Fitness Club
06.2007 - 05.2011
Corporate Communications
Centel Corporation
05.1982 - 07.1992
Managerial MBA - Government & Regulatory Relations
University of Kansas
Bachelor of Arts - Communications
University of Illinois At Urbana-Champaign