Elizabeth Gow
Geneva
Summary
I have worked as a copywriter for ten years, specializing in digital marketing, social media, and project management. I am a team player with strong organizational skills and a passionate for storytelling. My attention to detail ensures that I always deliver high-quality work.
Overview
10
10
years of professional experience
Work History
Senior Copywriter
Theo Agency
10.2023 - Current
- Develops high-conversion ad content (videos, reels, slideshows, static image ads) on various platforms
- Writes webpages and blogs to increase leads and organic website traffic
- Collaborates with the design team to create visually appealing and effective email campaigns
- Reviews and edits final copy for accuracy and grammar errors
- Crafts creative content for a high-volume multi-billion dollar client in the plumbing and manufacturing space
Senior Copywriter
Outsource Marketing
06.2021 - 10.2023
- Wrote copy for websites, blogs, social media, Google ads, press releases, video scripts, sales sheets, presentations, emails, case studies, e-books, etc.
- Collaborated with the creative team and scoped projects
- Strategically planned content for clients, led meetings, and built agendas
- Reviewed and edited final copy for quality assurance
- Developed content training decks for internal and external use
Copywriter
EMPIST
10.2018 - 06.2021
- Wrote copy for websites, blogs, social media, Google ads, press releases, video scripts, sales sheets, emails, mailers, etc.
- Developed editorial calendars and multi-channel marketing campaigns for clients
Social Media Manager
Youtech & Associates
02.2017 - 06.2018
- Managed social media accounts such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest
- Created editorial calendars for clients and ran social media advertisements
- Reported social media analytics to clients
- Increased following and engagement for clients on social platforms
- Wrote emails, website copy, ad copy, and blog articles
- Lead the social media team to manage 30 clients and content creation
Freelance Copywriter
Everspring Partners
04.2016 - 09.2016
- Wrote emails, web copy, direct mailers, ads, and blog articles for various clients in the educational space
- Edited other writers' work for quality assurance
Assistant Account Executive (Internship)
Jerry Thomas Public Relations
10.2015 - 03.2016
- Built media lists, wrote press releases, and blog posts
- Trained interns
- Designed photoshoots
- Booked client interviews and speaking engagements
Education
Bachelor of Science - Digital Communications & Media
John Paul The Great Catholic University
Escondido, CA09.2015
Associate of Arts - General Studies
Ave Maria University
Ave Maria, FL05.2013
Skills
- Copywriting & Editing
- UX Writing
- Screenwriting
- Project Management
- Digital Marketing
- Branding/Content Strategy
- B2B, B2C, & D2C Marketing
- Social Media
- Public Relations
- SEO/SEM
Writing
Specializations
- SaaS & E-commerce
- Microsoft Office 365
- Google Workspace
- Meta Business Suite
- Sprout Social
- Hootsuite
- SEMrush
- WordPress
- Mailchimp
- Canva
- Figma
Applications
Timeline
Senior Copywriter
Theo Agency
10.2023 - Current
Senior Copywriter
Outsource Marketing
06.2021 - 10.2023
Copywriter
EMPIST
10.2018 - 06.2021
Social Media Manager
Youtech & Associates
02.2017 - 06.2018
Freelance Copywriter
Everspring Partners
04.2016 - 09.2016
Assistant Account Executive (Internship)
Jerry Thomas Public Relations
10.2015 - 03.2016
Bachelor of Science - Digital Communications & Media
John Paul The Great Catholic University
Associate of Arts - General Studies
Ave Maria University
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