Elizabeth Feste
Geneva
Summary
Results-driven marketing professional with 6 years of experience creating integrated campaigns, analyzing customer insights, and optimizing strategies for enhanced productivity. Demonstrates exceptional skills in customer relations and relationship-building.
Overview
9
9
years of professional experience
Work History
Customer Success Manager
Hunt Club
03.2023 - Current
- One of the founding members of the Customer Success team.
- Work closely with Sales, Marketing, Operations, and Professional Services teams to share customer insights that inform additional sales opportunities and ensure a seamless customer experience.
- Spearhead upsell campaigns that generate $1.2M in revenue YTD through customized customer solutions.
- Collaborate with product teams to effectively communicate customer insights, resulting in the creation of five innovative features that enhance customer engagement and satisfaction.
- Lead the development and management of pitch decks, customer onboarding programs, upsell strategies, and the project oversight of 100+ key customer accounts, ensuring successful execution and sustained client engagement.
- Reduce customer churn by 14.3% through implementing proactive engagement strategies and maintaining consistent check-ins with key clients to address concerns.
Search Talent Manager
Hunt Club
05.2022 - 03.2023
- Managed a diverse portfolio of client accounts, providing tailored recruitment solutions and successfully filling 14 positions in less than a year across multiple industries.
- On average, achieved a 9.6 out of 10 CSAT score across all client engagements, reflecting strong client satisfaction and service quality.
- Oversaw recruitment metrics and KPIs, leveraging data analysis to enhance and refine recruitment strategies and outcomes.
- Researched job market trends, developed actionable insights through listening tours, and created detailed reports, converting them into client-ready PDFs for seamless sharing and strategic recommendations.
Marketing Manager
FuboTV
11.2021 - 05.2022
- Utilized Tableau to analyze data and drive business-impacting projects across paid social, site, email, and organic initiatives, leading to more informed and effective marketing strategies.
- Conducted comprehensive testing experiments using quantitative and qualitative metrics to optimize integrated marketing campaigns, enhancing overall campaign performance and effectiveness.
- Contributed to the development of full-funnel paid media strategies and measurement plans, identifying channel enhancements, growth opportunities, and potential blockers to ensure cohesive and successful marketing efforts.
- Drove 25% user signups and increased opt-ins by 20% through personalized, segmented lifecycle/trigger emails and organic website banners.
- Developed and maintained a deep understanding of the customer, product, and competitive analysis through market research, usage analysis, while synthesizing findings into roadmap and strategy.
Marketing Strategy Associate
Walgreens
11.2019 - 11.2021
- Created audience-focused marketing plans integrating digital and omnichannel strategies for health campaigns, delivering actionable insights that informed business decisions and stakeholder strategies.
- Managed over 8 campaigns with a combined value of approximately $5.5 million, optimizing customer engagement and ensuring stakeholders achieved maximum value.
- Executed targeted email marketing campaigns, leveraging segmentation and personalization techniques to boost open rates by 20% and increase click-through rates by 9%, driving higher engagement and conversion rates.
- Developed and implemented content and channel strategies to align campaigns with brand objectives and industry best practices, driving consistent messaging and effective outreach.
- Ensured high-quality and timely delivery of enterprise requests, including updates based on customer and leadership feedback, maintaining strong accountability and responsiveness.
Digital Marketing Analyst
Walgreens
04.2018 - 11.2019
- Managed the development and execution of site, email and mobile initiatives for diverse health campaigns, driving customer engagement by 7%.
- Presented key performance indicators (KPIs) and post-campaign insights using Adobe Analytics to leadership, showcasing campaign successes and recommending optimization strategies.
- Oversaw the strategy to boost organic website traffic, achieving a 12% increase in visits within 6 months by restructuring page formats, optimizing URLs, and refining keyword strategies, which significantly enhanced search engine visibility.
- Cultivated strong business relationships with media agencies and internal teams through trust-building and expert advisory, enhancing collaboration and campaign outcomes.
Merchandising Analyst
Walgreens
06.2017 - 04.2018
- Analyzed product research, competitor data, and assortment selection to support the 2018 Grocery Product Reset, driving improved product placement and sales performance.
- Ensured positive gross profit for grocery products by leveraging EAB reports to optimize scan funding strategies and control departmental costs.
Client Services Associate
NSA Media
06.2015 - 06.2017
- Conducted in-depth competitor analysis for retail clients, identifying market trends, pricing strategies, and promotional tactics, leading to actionable insights that improved client positioning and increased sales by 5%.
- Advised clients on optimal distribution channels for weekly ad inserts, leveraging market analysis and consumer behavior data to maximize reach and engagement, resulting in a 8% increase in customer response rates.
- Pulled, analyzed and presented digital weekly insert data reports to leadership teams.
Education
B.A. in Communication Studies -
University of Iowa
Iowa City, IA05.2015
Skills
- HubSpot
- Jira
- Tableau
- Adobe Analytics
- Process Improvement
- Client Relations/Support
- Initiative Lead/SME
- Operations
- Sales Support
Marketing skills
- Communication
- Strategy/Planning
- Project Management
- Data Analysis
- A/B Testing
- Content Development
- Website
- Mobile
- Market Segmentation
Volunteer Experience
- Midtown Educational Foundation, Tutor
- Geneva Public Library, Volunteer
Timeline
Customer Success Manager
Hunt Club
03.2023 - Current
Search Talent Manager
Hunt Club
05.2022 - 03.2023
Marketing Manager
FuboTV
11.2021 - 05.2022
Marketing Strategy Associate
Walgreens
11.2019 - 11.2021
Digital Marketing Analyst
Walgreens
04.2018 - 11.2019
Merchandising Analyst
Walgreens
06.2017 - 04.2018
Client Services Associate
NSA Media
06.2015 - 06.2017
B.A. in Communication Studies -
University of Iowa
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