Elinor Weisbrot-Altony

Medison is one of the world’s largest commercial partners of leading global biotech companies. Medison is uniquely qualified to provide the complete spectrum of integrated services for biotech companies looking to enter or expand their presence in Israel, Canada, and Central Eastern Europe. Medison runs a corporate venture arm with a dedicated research and evaluation team boasting deep scientific and commercial backgrounds. Medison also operates a scouting program to cater its partners and is an active investor in life science projects around drug development and digital health.

What's my part?
💊Developing and implementing business plans.
💊Planning and managing digital media strategies.
💊Sales force and VEEVA management - focused on goals.
💊Growth marketing initiatives to optimize business goals.
💊Cross-functional workflow management.
💊Championing change management and project management.
💊Commercial excellence - Israel and Global.
💊Creating and implementing marketing campaigns.
💊Successful prelaunch/launch strategies across various product / multiregional partners.
💊Steering cross-country and cross-functional collaborations.
💊Overseeing more than 15 external suppliers alongside a diverse range of technological systems.

• Plan strategic digital marketing plans with the leadership team
• Work with worldwide teams and different company departments on a daily basis
• Create and manage various physical and virtual events with the Marcom team
• Live broadcasting events on different platforms: Microsoft Teams, LinkedIn, Facebook, YouTube etc
• On-demand webinars
• Hackathons
• Work on PR activities: video case studies, customer stories articles, white papers and presentations
• Manage a mixture of suppliers: Media agencies, PR agency, video production vendors, graphic designers, animation studio and web developers
• Main used systems and apps: Marketo, Sprinklr, Opal, Movavi, Filmora, Adobe analytics, Trello, Monday, HubSpot, Adobe Spark, Canva, Microsoft Power BI
• Plan, manage and execute Digital & Social marketing campaigns and activities
• Facilitate social advocacy program for leadership team members
• LinkedIn internal training and workshops
• Influencer marketing: create internal and external social ambassadors plan
• Oversee global Engagement programs and Marketing Automation
• Email marketing: Local and global motions such as targeted email marketing using Marketo & external suppliers platforms
• Manage digital platforms: content writing, creative initiatives and more
• Created concepts, tracked and improved landing pages with UI/UX knowledge
• Podcasts: creative, transcript writing, recording and editing of original local podcasts in parallel to working with major podcasts shows & platforms
• Creation of workshops, activities and newsletters

• Managed 9 top brands - Facebook pages and online communities
• Managed multiple local digital campaigns based on global strategy
• Data analysis and reporting based on Google tools and internal tools
• In charge of effective CRM activities for multiple brands: Lancome, Vichy and more
• Content production such as videos, testimonials etc
• Created an Email marketing strategy for 9 top brands
• Quantitative and qualitative reports, segment analysis and management recommendations
• Worked with multiple digital tools - Canva, Roojoom, SocialBakers, Hubspot etc
• Social media monitoring and listening
• Implemented new trends and technologies in E-Commerce motions
• Created various content partnerships with top Israeli websites
• Enhanced audience interaction via influencer marketing

• Planned market strategies for various local and global clients
• Market research for Israeli and global clients
• Managed performance marketing plans in digital media - Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, Youtube, Bing
• Built quarterly and yearly content plans for major customers in the Israeli market - Materna, Shlomo sixt, Leumi Bank etc
• Planned, built and managed partnerships in several Israeli content websites such as Walla, Saloona, Ynet, Mako, etc
• Content Marketing- Taboola, Outbrain

• Developed, managed and optimized campaigns on Facebook, Google, YouTube, LinkedIn
• Performance marketing - planned and managed multiple digital projects
• Content partnerships with publishers, websites and brands
• Customer DB development
• Managed advertising agencies and event planning companies for Israeli and international brands such as Tiny Love, Bank Hapoalim, Isracard, etc
• Market analysis for Israeli and international customers
• Strategic development for customers in Israel and worldwide
• Online monitoring and influencer marketing activities
• Managed online crises

• Planned, developed and managed digital campaigns in Facebook, YouTube, Google and Twitter
• Worked with large clients in Israel, like Hadaka ha-90, Microsoft Israel, Mapa, IDC Herzliya, Shilav etc
• Planned cross-platform content plans & digital campaigns
• Managed Facebook, Twitter and YouTube pages
• Managed apps & content websites - constant interaction with different providers, such as Graphic designers, app & web designers
• Online customer support and forum management
• Developed courses in social networks for local and global customers
• Digital research based on social monitoring and data analysis