Eliana Asserson
Marketing Manager
Tel Aviv,TA
Summary
This is where I’m supposed to say I’m “results-driven” and “detail-oriented” and sprinkle in words like “synergy.”
Instead, I’ll say this: I live and breathe marketing. I’ve led teams, built campaigns that work, grown real audiences—and brought AI into the process.
Trends change. Tools evolve. But one thing stays constant: people engage with people. That insight has shaped everything I do—and it’s what sets me apart.
Overview
10
10
years of professional experience
2025
2025
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
TeraSky
01.2023 - Current
- Drove consistent growth across all key marketing KPIs, including website traffic, campaign engagement, and lead quality.
- Scaled social media presence from 3,000 to 14,000 followers (366% growth) through strategic content development and platform optimization.
- Managed a high-performing team of five content and design professionals, executing over 50 campaigns yearly.
- Launched and iteratively optimized 50+ digital campaigns across social, GCP, and PPC channels—focused on maximizing reach and conversion.
- Spearheaded AI adoption in the marketing department: collaborated with the CTO to develop a custom marketing agent, and integrated tools like Notebook LM, Jasper, and Tofu to streamline ideation, content, and reporting.
- Deployed and enhanced HubSpot implementation to improve automation, workflow efficiency, and lead lifecycle management.
- Orchestrated 30+ annual conferences and events (domestic and international)—owning end-to-end logistics, branding, and strategic execution.
- Led co-marketing initiatives with 7+ strategic partners, driving joint visibility and measurable business impact.
- Highest rankings in every employee revue
Marketing Project Manager & Head of Design
AvaTrade
01.2019 - 01.2022
- Oversaw global marketing campaigns across 14 international offices—spanning digital marketing, conferences, and PR.
- Helped manage a $3.5M+ annual marketing budget that supported $75M in global revenue in 2020.
- Directed large-scale creative projects including TV commercials, resulting in a 55% uplift in website traffic.
- Led the design team, streamlining internal workflows and elevating output quality and consistency.
- Co-managed high-profile sponsorships, including global campaigns featuring Usain Bolt and Manchester City.
- Twice named Employee of the Quarter in the first year.
Marketing Intern
Adler Chomski (MediaCom)
01.2016 - 01.2018
- Contributed to campaigns for leading global brands including Dolce & Gabbana, Colgate, and Kotex.
- Earned top performance scores across all review criteria and was offered a full-time position.
Education
Mini MBA -
Marketing Week With Mark Ritson
Digital Marketing Certificate - undefined
HackerU Tel Aviv
B.A. - Liberal Arts & Islamic Studies
Shalem College
01.2014 - 01.2018
Skills
ChatGPT
Claude
NotebookLM
Jasper
HubSpot
Canva
Timeline
Marketing Manager
TeraSky
01.2023 - Current
Marketing Project Manager & Head of Design
AvaTrade
01.2019 - 01.2022
Marketing Intern
Adler Chomski (MediaCom)
01.2016 - 01.2018
B.A. - Liberal Arts & Islamic Studies
Shalem College
01.2014 - 01.2018
Digital Marketing Certificate - undefined
HackerU Tel Aviv
Mini MBA -
Marketing Week With Mark Ritson
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