Summary
Accomplishments
Overview
Work History
Education
Skills
Timeline
AccountManager
Eldar Gilad

Eldar Gilad

Media Business & Content development
London, UK

Summary

An innovative business development & marketing professional
in the media, content, entertainment and education sectors.
Excellent execution skills and track record of success.
Sales and marketing of B2B services/products.

Accomplishments

Establishing a video streaming & native Ad business
Bootstrapping entrepreneurship providing video streaming as well as native advertising services for major Israeli and international brands. The company was acquired within three years.

Breakthrough content marketing unit
Establisheda groundbreaking content marketing unit at the country's largest business website, providing multi-channel marketing solutions for BTB/B2C brands. Annual increase in revenues of millions of shekels.

Personal finance educational initiative
Launched the "Economy Bar", a successful weekly talk series around personal finance topics on social media and news websites, as well as in Tel Aviv bars. Engaged thousands of participants, generously sponsored and highly profitable.

Digital & business transformation
Transformed an unprofitable magazine series to six times over the benchmark through lean operations, automated processes and a unique monetisation model.

Cracking the market through DATA
Under rapid urban regeneration, the Israeli real-estate market acted unusually due to the lack of information on the quality of contractors. I led the extraction and categorisation of data from multiple sources to create "THE REGENERATION MARKET INDEX" serving as the sole source of this data and dominating the growing advertising market. The index evolved into a valuable intellectual and digital asset and has been a significant revenue centre since.

Overview

17
17
years of professional experience

Work History

Head of Business Development

The Jerusalem Post, Maariv Online Publisher
11.2018 - 12.2021
  • Develop native advertising products that resulted in 15% increase in revenue and profits.
  • Collaborated with sales and marketing departments to support business objectives and client acquisition.
  • Identify valuable business opportunities to generate new sources of revenues of $4 million per year.
  • Ongoing work with organization's departments: technology, sales, marketing, studio, finance and legal.

VP Business Development & Growth

Globes Publisher
04.2009 - 10.2018
  • Assembling a $5 million annual P&L business unit.
  • Initiated and implemented new deals and sources of income covering 12% of the annual turnover.
  • Establishing, developing and managing a new Business area to provide data & information services for business and consumer. An annual profit of $3 million, and significant contribution to corporate culture.
  • Leading a team of content creators, digital marketers, salespeople, projects and account managers.
  • Launching cross-platform marketing efforts.
  • Increasing market share in the advertising sector of real estate and financial services.

Director of Business Development

TheMarker, Haaretz Publisher
Tel Aviv
04.2007 - 03.2009
  • Initiated and implemented native ad, sponsored content and business events deals covering 10% of the annual revenue.

Co-founder and CEO

VSM Communication
TEL AVIV, ISRAEL
02.2005 - 03.2007
  • Co-founded and led a business venture in the field of video streaming and native advertising.

Education

BBA - Accounting, Finance & Business Administration

The College of Management Academic Studies
Rishon LeZion Israel

Skills

  • Business development expertise
  • B2B Marketing and commerce
  • Multi-channel marketing experience
  • Execution-focused
  • Team-player
  • Critical and creative thinking
  • Data driven decision making
  • Analytical mindset
  • Effective time management

Timeline

Head of Business Development

The Jerusalem Post, Maariv Online Publisher
11.2018 - 12.2021

VP Business Development & Growth

Globes Publisher
04.2009 - 10.2018

Director of Business Development

TheMarker, Haaretz Publisher
04.2007 - 03.2009

Co-founder and CEO

VSM Communication
02.2005 - 03.2007

BBA - Accounting, Finance & Business Administration

The College of Management Academic Studies
Eldar GiladMedia Business & Content development