An innovative business development & marketing professional
in the media, content, entertainment and education sectors.
Excellent execution skills and track record of success.
Sales and marketing of B2B services/products.
Establishing a video streaming & native Ad business
Bootstrapping entrepreneurship providing video streaming as well as native advertising services for major Israeli and international brands. The company was acquired within three years.
Breakthrough content marketing unit
Establisheda groundbreaking content marketing unit at the country's largest business website, providing multi-channel marketing solutions for BTB/B2C brands. Annual increase in revenues of millions of shekels.
Personal finance educational initiative
Launched the "Economy Bar", a successful weekly talk series around personal finance topics on social media and news websites, as well as in Tel Aviv bars. Engaged thousands of participants, generously sponsored and highly profitable.
Digital & business transformation
Transformed an unprofitable magazine series to six times over the benchmark through lean operations, automated processes and a unique monetisation model.
Cracking the market through DATA
Under rapid urban regeneration, the Israeli real-estate market acted unusually due to the lack of information on the quality of contractors. I led the extraction and categorisation of data from multiple sources to create "THE REGENERATION MARKET INDEX" serving as the sole source of this data and dominating the growing advertising market. The index evolved into a valuable intellectual and digital asset and has been a significant revenue centre since.