Summary
Overview
Work History
Education
Skills
Military Service
Recommendations
Languages
Timeline
Generic

Elad Shaham

Herzliya

Summary

Strategic Analytics & Monetization Leader with proven success at Voodoo and Playtika, driving growth by leveraging data insights, designing robust game economies, and developing innovative monetization solutions. Trusted stakeholder in game and business strategy, with a strong track record of leading cross-functional teams to optimize LTV, engagement, and profitability.

Overview

14
14
years of professional experience

Work History

Analytics & Monetization Director

Voodoo
05.2024 - 09.2025
  • Spearheaded the Analytics and Monetization domain, acting as the lead and key stakeholder in game management, directly influencing strategic decisions to drive player engagement, revenue growth, and long-term retention.
  • Architected and implemented monetization and game economy frameworks, aligning cross-functional teams (Product, Game Design, UA, Data Science) to optimize performance KPIs, and ensure scalable workflows.
  • Pioneered the design and rollout of Voodoo’s next-generation monetization infrastructure, building tools and processes from the ground up to enhance revenue streams and operational efficiency.
  • Initiated and managed the studio's A/B tests pipeline, striving to optimize LTV through IAP revenue, ad monetization, and retention.

Analytics & Data, Game Economy, Monetization & LiveOps Lead

Bring It On
03.2023 - 03.2024
  • Managed the game's player-facing business performance and achieved direct KPIs growth
  • Formed company's Analytics & Data domain, established Analytics infrastructure, lead end-to-end analyses that improved data-driven decision making
  • Designed and optimized game economy models and in-game systems to improve engagement, retention, and monetization across core features and events
  • Directed, designed, and executed the game's LiveOps and monetization events plan.

Game Economy & Business Analytics Senior Director

Redecor, Playtika
08.2021 - 12.2022
  • Established Redecor’s Game Economy & Business Analytics department, including defining proper work methodologies, processes and goals
  • Recruited, built, coached and managed 2 teams of business analysts, game economy managers and team leaders, ensured proper projects planning with on-time & high-quality deliverables
  • Design, plan and execute overall restructuring of game’s economy
  • Lead Economy & Analytics domains in the management team including building and executing the game’s roadmap while collaborating with other departments

Principal Analyst and Analytics Lead

June’s Journey, Wooga (Berlin), Playtika
Berlin
08.2019 - 08.2021
  • Relocated to Berlin after Wooga’s acquisition by Playtika and assisted establishing business processes, knowledge exchange and collaboration across domains
  • Lead implementation of Playtika’s know-hows and methodologies, in domains such as segmentation, game economy & monetization, and achieved business KPI improvements across different activities, including ~20% YoY revenue growth
  • Established and recruited the game’s Analytics team, managed and mentored 5 analysts, defined work processes and analytics methodologies
  • Lead the analytics domain in the management team and impact game’s roadmap.

Business Analytics Team Leader

Slotomania, Playtika
01.2017 - 08.2019
  • Lead, mentored and developed a team of 3 business analysts to proactively provide actionable deliverables, insights and recommendations to all relevant stakeholders
  • Initiated and managed various analytical projects and supported business roadmap from analytics perspective
  • KPIs gatekeeper, responsibility for end-to-end support, analysis and monitoring of business activities, managed KPI trends analysis and shared findings, insights and concerns.

Business Analyst

Slotomania, Playtika
11.2014 - 12.2016
  • Performed analysis over large, complex data sets to address business questions across various domains, provided data driven actionable recommendations and conclusions
  • Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and player’s experience
  • Create and manage A/B testing methodology and analyze performance to reach better decisions
  • Collaborate with Data Science teams to create & optimize segmentation and forecasting models

Operations research analyst & project manager

Leumi-Card
07.2011 - 10.2014

Education

M.B.A -

Recanati Business School, Tel-Aviv University

B.Sc. Industrial Engineering and management -

Tel-Aviv University

Ohel-Shem High-School, gifted students program, Ramat-Gan

Skills

  • Data analysis & business analytics
  • A/B testing methodology
  • Problem solving & performance optimization
  • Monetization strategy & Game economy design
  • Team leadership & people management

Military Service

2002-2005, Crew Commander and platoon sergeant, artillery forces, I.D.F., full compulsory service

Recommendations

Recommendations will be given upon demand.

Languages

Hebrew,English,French

Timeline

Analytics & Monetization Director

Voodoo
05.2024 - 09.2025

Analytics & Data, Game Economy, Monetization & LiveOps Lead

Bring It On
03.2023 - 03.2024

Game Economy & Business Analytics Senior Director

Redecor, Playtika
08.2021 - 12.2022

Principal Analyst and Analytics Lead

June’s Journey, Wooga (Berlin), Playtika
08.2019 - 08.2021

Business Analytics Team Leader

Slotomania, Playtika
01.2017 - 08.2019

Business Analyst

Slotomania, Playtika
11.2014 - 12.2016

Operations research analyst & project manager

Leumi-Card
07.2011 - 10.2014

M.B.A -

Recanati Business School, Tel-Aviv University

B.Sc. Industrial Engineering and management -

Tel-Aviv University

Ohel-Shem High-School, gifted students program, Ramat-Gan

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Elad Shaham