Elad Shaham
Herzliya
Summary
Strategic Analytics & Monetization Leader with proven success at Voodoo and Playtika, driving growth by leveraging data insights, designing robust game economies, and developing innovative monetization solutions. Trusted stakeholder in game and business strategy, with a strong track record of leading cross-functional teams to optimize LTV, engagement, and profitability.
Overview
14
14
years of professional experience
Work History
Analytics & Monetization Director
Voodoo
05.2024 - 09.2025
- Spearheaded the Analytics and Monetization domain, acting as the lead and key stakeholder in game management, directly influencing strategic decisions to drive player engagement, revenue growth, and long-term retention.
- Architected and implemented monetization and game economy frameworks, aligning cross-functional teams (Product, Game Design, UA, Data Science) to optimize performance KPIs, and ensure scalable workflows.
- Pioneered the design and rollout of Voodoo’s next-generation monetization infrastructure, building tools and processes from the ground up to enhance revenue streams and operational efficiency.
- Initiated and managed the studio's A/B tests pipeline, striving to optimize LTV through IAP revenue, ad monetization, and retention.
Analytics & Data, Game Economy, Monetization & LiveOps Lead
Bring It On
03.2023 - 03.2024
- Managed the game's player-facing business performance and achieved direct KPIs growth
- Formed company's Analytics & Data domain, established Analytics infrastructure, lead end-to-end analyses that improved data-driven decision making
- Designed and optimized game economy models and in-game systems to improve engagement, retention, and monetization across core features and events
- Directed, designed, and executed the game's LiveOps and monetization events plan.
Game Economy & Business Analytics Senior Director
Redecor, Playtika
08.2021 - 12.2022
- Established Redecor’s Game Economy & Business Analytics department, including defining proper work methodologies, processes and goals
- Recruited, built, coached and managed 2 teams of business analysts, game economy managers and team leaders, ensured proper projects planning with on-time & high-quality deliverables
- Design, plan and execute overall restructuring of game’s economy
- Lead Economy & Analytics domains in the management team including building and executing the game’s roadmap while collaborating with other departments
Principal Analyst and Analytics Lead
June’s Journey, Wooga (Berlin), Playtika
Berlin
08.2019 - 08.2021
- Relocated to Berlin after Wooga’s acquisition by Playtika and assisted establishing business processes, knowledge exchange and collaboration across domains
- Lead implementation of Playtika’s know-hows and methodologies, in domains such as segmentation, game economy & monetization, and achieved business KPI improvements across different activities, including ~20% YoY revenue growth
- Established and recruited the game’s Analytics team, managed and mentored 5 analysts, defined work processes and analytics methodologies
- Lead the analytics domain in the management team and impact game’s roadmap.
Business Analytics Team Leader
Slotomania, Playtika
01.2017 - 08.2019
- Lead, mentored and developed a team of 3 business analysts to proactively provide actionable deliverables, insights and recommendations to all relevant stakeholders
- Initiated and managed various analytical projects and supported business roadmap from analytics perspective
- KPIs gatekeeper, responsibility for end-to-end support, analysis and monitoring of business activities, managed KPI trends analysis and shared findings, insights and concerns.
Business Analyst
Slotomania, Playtika
11.2014 - 12.2016
- Performed analysis over large, complex data sets to address business questions across various domains, provided data driven actionable recommendations and conclusions
- Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and player’s experience
- Create and manage A/B testing methodology and analyze performance to reach better decisions
- Collaborate with Data Science teams to create & optimize segmentation and forecasting models
Operations research analyst & project manager
Leumi-Card
07.2011 - 10.2014
Education
M.B.A -
Recanati Business School, Tel-Aviv University
B.Sc. Industrial Engineering and management -
Tel-Aviv University
Ohel-Shem High-School, gifted students program, Ramat-Gan
Skills
- Data analysis & business analytics
- A/B testing methodology
- Problem solving & performance optimization
- Monetization strategy & Game economy design
- Team leadership & people management
Military Service
2002-2005, Crew Commander and platoon sergeant, artillery forces, I.D.F., full compulsory service
Recommendations
Recommendations will be given upon demand.
Languages
Hebrew,English,French
Timeline
Analytics & Monetization Director
Voodoo
05.2024 - 09.2025
Analytics & Data, Game Economy, Monetization & LiveOps Lead
Bring It On
03.2023 - 03.2024
Game Economy & Business Analytics Senior Director
Redecor, Playtika
08.2021 - 12.2022
Principal Analyst and Analytics Lead
June’s Journey, Wooga (Berlin), Playtika
08.2019 - 08.2021
Business Analytics Team Leader
Slotomania, Playtika
01.2017 - 08.2019
Business Analyst
Slotomania, Playtika
11.2014 - 12.2016
Operations research analyst & project manager
Leumi-Card
07.2011 - 10.2014
M.B.A -
Recanati Business School, Tel-Aviv University
B.Sc. Industrial Engineering and management -
Tel-Aviv University
Ohel-Shem High-School, gifted students program, Ramat-Gan