Ehud Goldshtein
Pardes Hanna Karkur,HA
Summary
Through every role, the thread is clear: I deliver products that drive growth, strengthen market leadership, and win enterprise adoption, while building the relationships and alignment that make lasting impact possible. With 20+ years of experience in B2B SaaS and enterprise technology, I combine entrepreneurial grit (as a founder and startup leader) with enterprise execution (embedding Sheer Networks’ platform into Cisco’s portfolio, scaling ControlUp’s SaaS to Fortune 500). My superpower is turning customer pain into clear roadmaps and simplifying complexity, enabling innovation that ties directly to business outcomes.
Overview
12
12
years of professional experience
Work History
Senior Product Manager
ControlUp
01.2022 - Current
- Defined and executed the SaaS synthetic monitoring roadmap by synthesizing customer needs with the competitive landscape. This strategic direction added application observability, supported ControlUp’s top-tier YoY ARR growth, including a 629% pipeline increase and helped secure recognition as a Gartner Leader.
- Transitioned synthetic monitoring from early-stage to enterprise-ready by strengthening the cloud-native architecture with prioritized security, reliability, and scalability, collaborating with engineering and DevOps in Agile. This enabled >10M test results monthly and adoption by 100+ enterprises, including Fortune 500.
- Designed a usage-based licensing model in collaboration with Finance and GTM, leveraging usage analytics to address pricing misalignment and provide leadership with actionable options for sustainable revenue growth.
- Led the pilot of in-product AI to improve anomaly detection and onboarding, using customer success feedback to address churn risk and lay the foundation for future innovation in DEX.
Senior Product Manager
NVIDIA
01.2020 - 01.2022
- Integrated Bluefield DPUs into RHEL and OpenShift (Kubernetes) by orchestrating requirements alignment across Red Hat and NVIDIA engineering. This enabled networking workload offload and was a critical factor in fueling NVIDIA’s 217% data-center revenue growth (2022-24).
- Facilitated cross-division integration of DPU-GPU technologies by aligning engineering teams and managing stakeholder priorities. Defined a unified roadmap that drove adoption by major customers, including NTT DOCOMO, Google Cloud, and Oracle Cloud.
Senior Product Manager
Kaminario (now Silk)
01.2016 - 01.2020
- Designed and delivered a pricing and TCO simulation tool that became central to sales pitches, enabling ROI-driven conversations and accelerating deal cycles. This work championed the company’s pivot from appliances to subscriptions and was recognized by the CEO as a “game changer.”
- Revamped the product offering during a company-wide pivot by defining pricing, packaging, and sales-ops requirements and building consensus across Sales, Development, and Operations. This effort streamlined operations and saved six figures in inventory.
- Orchestrated a strategic AWS live demo to validate the on-premise-to-cloud pivot, proving up to 10x faster performance and 30% lower costs. The showcase accelerated customer buy-in for Kaminario’s SaaS solution.
Product Owner
VMware
01.2014 - 01.2016
- Spearheaded cross-division integration of Hyperic agents into vRealize Operations, embedding application observability to unify application and infrastructure monitoring. This drove faster enterprise adoption and strengthened VMware’s position in the operations-platform market.
- Championed Agile feature development and prioritization for a multi-year, cross-division project. Facilitated backlog grooming and cross-team Scrum syncs to align four teams on core requirements, delivering scope on schedule and enabling a strategic shift.
Education
BSc - Computer Science and Mathematics
Bar Ilan University
Pragmatic Marketing Certified - Level Two (PMC-II) - undefined
Pragmatic Institute
Advanced Product Manager course - undefined
Product Experts
01.2024
Skills
- SaaS Architecture
- Web Technologies
- Cloud Infrastructure (conceptual familiarity)
- Computer Networking
- APIs & System Integration
- Performance Monitoring & Observability
- Data Flow Design & Analysis
- Product launches
- Cross-functional collaboration
- Product roadmaps
- Strategic planning
Languages
Hebrew – Native
English – Fluent
Personal Skills
- Strategic Thinking and Vision
- Analytical and Data-Driven Decision Making
- Stakeholder Management and Influence
- Customer-Centric Mindset
- Adaptability in Fast-Paced Environments
- Cross-Functional Communication
- Problem Solving in Ambiguous Environments
- Ownership and Accountability
Military Service
- Practical Engineer
- Unit 8200, Israel Defense Forces (IDF)
- 1991-1995
Timeline
Senior Product Manager
ControlUp
01.2022 - Current
Senior Product Manager
NVIDIA
01.2020 - 01.2022
Senior Product Manager
Kaminario (now Silk)
01.2016 - 01.2020
Product Owner
VMware
01.2014 - 01.2016
Pragmatic Marketing Certified - Level Two (PMC-II) - undefined
Pragmatic Institute
Advanced Product Manager course - undefined
Product Experts
BSc - Computer Science and Mathematics
Bar Ilan University
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