Efrat Bronheim-Asaf
Product
Kfar Saba
Summary
Results driven and highly motivated product owner with extensive experience in the tech industry. Known for being a people person with strong technical understanding and proven ability in cross-functional collaboration. Possesses a broad systemic vision, strong analytical abilities, and excels both independently and as part of a team.
Overview
13
13
years of professional experience
2
2
Languages
Work History
PRODUCT OWNER
T-REX | FINTECH, SAAS
7 2021 - Current
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with cross-functional teams (R&D, Customer Success, etc) to develop high-quality products that met customer needs.
- Owned and prioritized product backlog.
- Managed a backlog of user stories, ensuring clear definition, estimation, and prioritization according to business value
Product Manager
Pepper | Mobile Banking App
12.2017 - 07.2021
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Responsible for the app design, pilot management, and successful live launch, with ongoing post-launch optimization
- Drove cross-functional collaboration to define requirements, prioritize tasks, and resolve production issues
- Conducted market research and user feedback analysis
ECONOMIST
BANK LEUMI | CAPITAL MARKET DIVISION
01.2011 - 01.2017
- Head of the US market trading team for all customer activity
- Led regulatory projects in collaboration with management, Legal, and Risk divisions
- Responsible for implementing and monitoring all in-house procedures.
- Conducted risk assessments for proposed investments by analyzing historical financial data and market trends.
Education
MBA -
Tel Aviv University
L.L.B in Law - licensed attorney -
University Of Haifa
Skills
Agile Methodology
Military Service
Technological role in the Air Force, IDF
Timeline
Product Manager
Pepper | Mobile Banking App
12.2017 - 07.2021
ECONOMIST
BANK LEUMI | CAPITAL MARKET DIVISION
01.2011 - 01.2017
PRODUCT OWNER
T-REX | FINTECH, SAAS
7 2021 - Current
MBA -
Tel Aviv University
L.L.B in Law - licensed attorney -
University Of Haifa
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