Efrat Bronheim-Asaf
Product
Kfar Saba
Summary
Results driven and highly motivated product owner with extensive experience in the tech industry. Known for being a people person with strong technical understanding and proven ability in cross-functional collaboration. Possesses a broad systemic vision, strong analytical abilities, and excels both independently and as part of a team.
Overview
13
13
years of professional experience
2
2
Languages
Work History
PRODUCT OWNER
T-REX | FINTECH, SAAS
7 2021 - Current
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with cross-functional teams (R&D, Customer Success, etc) to develop high-quality products that met customer needs.
- Owned and prioritized product backlog.
- Managed a backlog of user stories, ensuring clear definition, estimation, and prioritization according to business value
Product Manager
Pepper | Mobile Banking App
12.2017 - 07.2021
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Responsible for the app design, pilot management, and successful live launch, with ongoing post-launch optimization
- Drove cross-functional collaboration to define requirements, prioritize tasks, and resolve production issues
- Conducted market research and user feedback analysis
ECONOMIST
BANK LEUMI | CAPITAL MARKET DIVISION
01.2011 - 01.2017
- Head of the US market trading team for all customer activity
- Led regulatory projects in collaboration with management, Legal, and Risk divisions
- Responsible for implementing and monitoring all in-house procedures.
- Conducted risk assessments for proposed investments by analyzing historical financial data and market trends.
Education
MBA -
Tel Aviv University
L.L.B in Law - licensed attorney -
University Of Haifa
Skills
Agile Methodology
User Story Creation
Product Planning
Product Backlog Management
Scrum Methodology
Wireframing and Prototyping
Roadmap development
Military Service
Technological role in the Air Force, IDF
Timeline
Product Manager
Pepper | Mobile Banking App
12.2017 - 07.2021
ECONOMIST
BANK LEUMI | CAPITAL MARKET DIVISION
01.2011 - 01.2017
PRODUCT OWNER
T-REX | FINTECH, SAAS
7 2021 - Current
MBA -
Tel Aviv University
L.L.B in Law - licensed attorney -
University Of Haifa