EFRAT BEN OR
Summary
Strategic HR leader with over a decade of experience in scaling HR operations for global technology firms. Adept at creating people-centric strategies, fostering organizational effectiveness, and cultivating high-performance cultures. Extensive expertise in employer branding, talent acquisition, and establishing HR programs that drive business growth in technical environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
HEAD OF HR
BRIA.AI
09.2021 - Current
- Company Overview: HR Leader for a Technology Company
- Spearheaded comprehensive HR strategy aligned with company growth objectives
- Directed organizational development initiatives to adapt company structure to market dynamics
- Implemented performance management systems to promote excellence and accountability
- Collaborated with senior leadership to craft and execute talent strategies for R&D & business teams
- Managed change initiatives during significant growth phases
- Fostered a robust sites culture centred on innovation and high performance
- HR Leader for a Technology Company
EMPLOYER BRANDING & RECRUITMENT MARKETING MANAGER
WIX
02.2021 - 09.2021
- Company Overview: HR Strategic Partner for Talent Acquisition
- Designed and executed an employer branding strategy aligned with HR goals
- Led strategic talent acquisition efforts, enhancing the quality of technical hires by 40%
- Partnered with HR to streamline recruitment processes and improve candidate experience
- Utilized data-driven sourcing techniques for R&D and technical roles
- HR Strategic Partner for Talent Acquisition
EMPLOYER BRANDING AND MARKETING MANAGER
Epic Branding
01.2018 - 01.2021
- Company Overview: Marketing & Recruitment Specialist
- Managed employer branding for multiple tech clients, focusing on R&D hiring
- Developed talent acquisition frameworks that improved client recruitment success rates
- Created recruitment marketing campaigns aligned with HR goals
- Collaborated with HR teams to refine candidate sourcing and screening processes
- Marketing & Recruitment Specialist
FOUNDER, EMPLOYER BRANDING & MARKETING SOLUTIONS CONSULTANT
EBO
01.2013 - 01.2018
- Advised on HR marketing strategies for global clients
- Developed targeted recruitment marketing programs for technical organizations
- Built employer branding solutions to support talent acquisition
- Established partnerships with HR tech providers
INTERNATIONAL MARKETING MANAGER
Tami Systemtenik
01.2011 - 01.2013
- Company Overview: Marketing Specialist
- Managed multi-regional recruitment marketing campaigns
- Created employer branding strategies to support HR objectives
- Developed content to bolster recruitment and retention efforts
- Marketing Specialist
Education
Master of Science - Marketing
Newcastle University Business School
Bachelor of Arts - Human Resources
Netanya Academic College
Skills
- Strategic HR Leadership & Business Partnership
- Organizational Design & Development
- HR Leadership & Culture Building
- Talent Management & Leadership Development
- Change Management & Program Implementation
- Employer Branding & Recruitment Marketing
- Employment Law Knowledge
- Cross-functional Team Leadership
Certification
- Social Media and Digital Marketing Strategy
- Online Sourcing Expert - Sourcing Experts
- Digital Marketing - Digitalent Institute
- Employer Branding Specialist
Languages
English
Hebrew
Timeline
HEAD OF HR
BRIA.AI
09.2021 - Current
EMPLOYER BRANDING & RECRUITMENT MARKETING MANAGER
WIX
02.2021 - 09.2021
EMPLOYER BRANDING AND MARKETING MANAGER
Epic Branding
01.2018 - 01.2021
FOUNDER, EMPLOYER BRANDING & MARKETING SOLUTIONS CONSULTANT
EBO
01.2013 - 01.2018
INTERNATIONAL MARKETING MANAGER
Tami Systemtenik
01.2011 - 01.2013
Bachelor of Arts - Human Resources
Netanya Academic College
Master of Science - Marketing
Newcastle University Business School
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