Summary
Overview
Work History
Education
Skills
Languages
Community And Mentoring
Languages
Timeline
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Efi Minzer

Efi Minzer

Ramat Hasharon,Hamerkaz

Summary

Dynamic Chief Marketing Officer with a proven track record at Lead Capital Group, driving a 300% increase in online sales through innovative marketing strategies and AI-driven solutions. Expert in growth optimization and global team leadership, adept at enhancing conversion rates while managing budgets effectively. Passionate about data-driven decision-making and cross-functional collaboration.

Overview

16
16
years of professional experience

Work History

Chief Marketing Officer

Lead Capital Group
10.2023 - Current
  • Leading UA, inbound marketing, sales, and creative teams for Canadianvisa.org, MDCcanada.ca, and other brands across 30+ countries.
  • Key Achievements:
  • Increased online sales by 300% and conversion rates by 45% within the first year.
  • Boosted monthly revenues by 20% while cutting marketing budgets by 50%.
  • Reduced marketing headcount by 40% through process optimization and AI integration.
  • Established a new sales hub in Buenos Aires to expand LATAM operations, maximize Spanish-speaking lead value, and diversify revenue streams.
  • Responsibilities:
  • Develop and execute marketing strategy and budgets.
  • Oversee product, pricing, and revenue strategy.
  • Manage multi-location sales teams and align them with customer journeys.

Chief Marketing Officer

BetPlays.com
01.2023 - 10.2023
  • Directed conversion and retention marketing for an international online gaming platform with offices in Israel and Bulgaria.
  • Designed and implemented customer acquisition and retention strategies.
  • Improved user engagement and customer lifetime value.

Chief Executive Officer

TrafficBee
01.2019 - 05.2022
  • Founded and scaled a performance marketing company serving iGaming, finance, and other verticals.
  • Built a proprietary tracking and lead distribution platform.
  • Automated marketing funnels, cutting developer costs and increasing campaign efficiency.
  • Managed large-scale ad budgets and multi-channel traffic.

Senior Marketing Manager

invest.com
10.2017 - 10.2019
  • Led community management strategy, paid campaigns, SEO, and website builds.
  • Drove acquisition across multiple markets.

Founder & Owner

Shvakim – 360 Digital Agency
01.2010 - 01.2017
  • Delivered end-to-end digital marketing, web development, SEO/SEM, and translation services for SMBs.

Marketing Manager

Personyze
01.2010 - 01.2011
  • Managed marketing for a SaaS personalization platform, leveraging behavioral and historical data to improve online engagement and conversion.

Education

B.B.A. - Banking, Corporate Finance & Securities Law

MLA Center for Higher Education

Professional Diploma - Stocks, Futures & Commodities Markets

Mashav Shukei Hon

Skills

  • Growth & Revenue Optimization
  • Marketing Strategy & Execution (B2C/DTC)
  • AI-Driven Marketing & Adtech
  • Global Team Leadership & Remote Management
  • Data-Driven Decision Making
  • Sales Funnel Optimization & Conversion Rate Growth
  • Budget Control & Cost Reduction
  • Product & Pricing Strategy

Languages

  • Hebrew, Native
  • English, Fluent

Community And Mentoring

Mentor & Partner, 2141 Club and 2141 Accelerator (Israel’s Future Leadership Initiative)

Languages

Hebrew
First Language
English
Advanced (C1)
C1

Timeline

Chief Marketing Officer

Lead Capital Group
10.2023 - Current

Chief Marketing Officer

BetPlays.com
01.2023 - 10.2023

Chief Executive Officer

TrafficBee
01.2019 - 05.2022

Senior Marketing Manager

invest.com
10.2017 - 10.2019

Founder & Owner

Shvakim – 360 Digital Agency
01.2010 - 01.2017

Marketing Manager

Personyze
01.2010 - 01.2011

B.B.A. - Banking, Corporate Finance & Securities Law

MLA Center for Higher Education

Professional Diploma - Stocks, Futures & Commodities Markets

Mashav Shukei Hon

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Efi Minzer