Drisya Reghuram
Chicago
Summary
Dynamic professional with a robust background in content strategy and social media advertising for 5+ years. Known for creative storytelling and data-driven decision-making, successfully launching campaigns that enhance brand visibility and engagement across multiple platforms.
Overview
7
7
years of professional experience
Work History
Social Media Manager
North
Troy
09.2022 - Current
- Increased social following by 55% on relevant social platforms
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Analyzed social media metrics to inform content adjustments and strategy shifts.
- Monitored industry trends and competitor activities to identify new opportunities.
- Trained junior staff on best practices for social media management techniques.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Conducted competitor analysis to identify trends and opportunities for brand differentiation on social media.
Campaign Growth Marketing Manager
Kiosk
San Francisco
02.2022 - Current
- Directed paid social media and digital marketing strategy/execution to promote brand building and revenue-focused activities.
- Launched and managed several paid social media campaigns with high end clients while monitoring budgets for stronger ROI
- Strong skills in PPC, SEM, and SEO strategies by monitoring keyword bids, using my design experience to create compelling ads, researching on target audience, maintaining monthly budget caps, and being up to date with industry research.
- Strong client relations by communicating weekly/monthly to share insights and marketing campaign performance.
- Maintained and provided high level guidance around campaign planning for each client on various platforms including Google, Facebook, Instagram, Tiktok, Snapchat, and Pinterest.
Social Media Influencer
Drisya Reghuram
Milwaukee
01.2019 - Current
- Massed over 1 Million followers combined on all social media platforms including Instagram, TikTok, and Facebook.
- Strengthened brand to engage social media community by producing creative and compelling content.
- Planned, implemented and maintained successful SEO strategies.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
Advertising Strategist
DoctorsInternet
New York
03.2021 - 03.2022
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
- Developed strong client relations and created paid ads for clients to run on Facebook and other social media platforms, achieving successful conversions.
- Create marketing pixels and other tracking technology and make sure they are implemented correctly across all client websites
- Research and optimize keywords on a regular basis
Social Media Marketing Manager
Wrights Resumes and Connections
Milwaukee
08.2020 - 01.2021
- Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
- Ideate and publish content calendar & strategy for Instagram, Facebook, TikTok, Twitter, Pinterest, and LinkedIn
- Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence, and visitor traffic.
Education
Bachelor of Science - Marketing And Psychology
University of Wisconsin-Madison
Madison, WI05.2021
Skills
- Content strategy
- Social Media Advertising
- Certified in Facebook/Google Ads
- Creative storytelling
- Data analysis
- Stays on top of industry trends
- Pay-per-click advertising
- Client relationship management
- Content creation
- Social ad campaigns
Timeline
Social Media Manager
North
09.2022 - Current
Campaign Growth Marketing Manager
Kiosk
02.2022 - Current
Advertising Strategist
DoctorsInternet
03.2021 - 03.2022
Social Media Marketing Manager
Wrights Resumes and Connections
08.2020 - 01.2021
Social Media Influencer
Drisya Reghuram
01.2019 - Current
Bachelor of Science - Marketing And Psychology
University of Wisconsin-Madison