Deepika Gaddam
Lincolnshire
Summary
Organizational and sales leader with expertise in strategic planning, operations, and enterprise software sales, driving significant revenue growth over multiple years and consistently expanding new business. Proven ability to sell complex solutions to C-suite stakeholders, execute business plans, lead cross-functional teams, and develop high-performing talent. Solution-oriented thought leader focused on customer retention, upselling, and revenue growth, with a track record of industry presentations.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Vice President
SIGMA Plastic Services, Inc.
01.2022 - Current
- Cross-Functional Leadership: Provided executive leadership across Sales, Marketing, Engineering, Consulting, and Customer Support, aligning strategy and operations to improve coordination, collaboration, and organizational performance.
- Brand & Marketing Strategy: Built and executed a marketing strategy that positioned SIGMA as an industry leader, increased customer engagement, and generated a strong, qualified sales pipeline.
- Customer Retention & Expansion: Implemented a structured customer retention and expansion strategy, strengthening trusted partnerships, improving maintenance renewals, and driving upsell of additional software applications.
- Team & Revenue Management: Led 6 direct and 4 indirect reports, aligning team goals with revenue objectives and successfully managing $2M in revenue while improving operational efficiency and team effectiveness.
- SIGMA supports injection molding industry by empowering their clients with technical simulation software, support, training, and trusted partnership. A spinoff startup from MAGMA.
Vice President of Sales
SIGMA Plastic Services, Inc.
01.2021 - 01.2022
- Strategic Sales Growth: Developed and executed a KPI-driven go-to-market sales strategy, achieving 100% revenue growth over 2 years, 50%+ new business growth, and securing 80% of revenue from maintenance contracts.
- Enterprise Sales Execution: Sold enterprise software to C-suite stakeholders across automotive, medical, energy, defense, consumer goods, and OEMs, strengthening customer relationships, retention, and driving strategic account growth and upsells.
- Sales Team Leadership: Provided leadership to 2 direct and 6 cross-functional team members, implementing improved sales processes and performance management to increase team efficiency, pipeline execution, and deal closure rates.
- SIGMA supports injection molding industry by empowering their clients with technical simulation software, support, training, and trusted partnership. A spinoff startup from MAGMA.
Vice President of Sales
MAGMA Foundry Technologies, Inc.
01.2021 - 01.2022
- Revenue & Customer Growth: Led 4 key business units and facilitated customer development to deliver $12.5M in revenue, achieving 100% of target and building trusted partnerships with 230 existing customers.
- Team & Functional Leadership: Coached teams and collaborated with functional leaders to align objectives, establish best practices, build a strong sales pipeline, and maintain high customer retention.
- CRM & Process Optimization: Provided insights on sales procedures and KPIs to the CRM team, contributing to the development of a new platform that enhanced sales efficiency and tracking.
- Global leading developer and supplier of simulation software for casting manufacturing industry. Headquartered in Germany, subsidiaries in 8 countries and clients in 60 countries. A $50M global business with 250 employees.
Diecasting Applications Manager - Business Development and Sales
MAGMA Foundry Technologies, Inc.
01.2011 - 01.2021
- Client & Revenue Growth: Increased client base by 40% and drove $7.2M in revenue by implementing targeted sales measures, adding 2–3 enterprise accounts per year.
- Maintenance & Upsell: Developed 52 existing client accounts, securing $18M in maintenance revenue and $4.5M in upsells across small businesses to large OEMs.
- Service-to-Software Conversion: Transformed 20% of engineering service accounts into software accounts by providing solutions, building trusted partnerships, and justifying software investment.
- Engineering Revenue & Team Leadership: Generated $2.7M in engineering revenue and built a 4-person team equipped to support accounts and collaborate cross-functionally.
- Global & B2B Relationship Management: Strengthened long-term B2B client relationships, facilitated global communication, and supported subsidiaries to drive multinational account growth.
- Brand & Industry Leadership: Established MAGMA as a die-casting industry leader through trade shows, webinars, roadshows, client events, and technical publications.
- Global leading developer and supplier of simulation software for casting manufacturing industry. Headquartered in Germany, subsidiaries in 8 countries and clients in 60 countries. A $50M global business with 250 employees.
Project Engineer
MAGMA Foundry Technologies, Inc.
01.2006 - 01.2011
- Secured $3.5M in engineering projects by providing casting process consulting to current and potential customers using proprietary software applications.
- Assisted in sales activities by presenting technical case studies to prove ROI of proprietary software.
- Conducted software training and provided customer support on MAGMASOFT implementation and casting processes.
- Global leading developer and supplier of simulation software for casting manufacturing industry. Headquartered in Germany, subsidiaries in 8 countries and clients in 60 countries. A $50M global business with 250 employees.
Design Engineer
Alloy Engineering and Casting Company (AECCO)
01.2005 - 01.2006
- Reduced fettling costs by 30% by improving the gating and feeding design, predict casting quality and using casting simulation software.
- Educated staff on root cause of scrap by providing insights on mold filling, solidification, stress, and distortion.
- Built a portfolio of 3D solid models of the parts using SOLIDWORKS for simulations requirement and better communication with customers.
- AECCO produces Stainless steel alloy heat, corrosion, and wear resistant castings
Education
Executive Master of Business Administration -
Kellogg School of Management, Northwestern University
Evanston, ILMS - Mechanical Engineering
Wright State University
Dayton, OHBS - Mechanical Engineering
Osmania University
Hyderabad, IndiaSkills
- Strategic Sales Planning & Execution
- Customer Retention & Expansion
- Enterprise & C-Suite Sales
- Pipeline Development & Marketing Alignment
- Cross-Functional Leadership
- Sales Process Optimization
- Team Building & Coaching
- Complex Deal Management
Affiliations
- Active memberships:
- Society of Plastics Engineers (SPE)
- Society of Women Engineers
- American Foundry Society (AFS)
- North American Die Casting Association
- Manufacturers Association of Plastic Processors
Certification
Sandler Sales Mastery Certification
Timeline
Vice President
SIGMA Plastic Services, Inc.
01.2022 - Current
Vice President of Sales
SIGMA Plastic Services, Inc.
01.2021 - 01.2022
Vice President of Sales
MAGMA Foundry Technologies, Inc.
01.2021 - 01.2022
Diecasting Applications Manager - Business Development and Sales
MAGMA Foundry Technologies, Inc.
01.2011 - 01.2021
Project Engineer
MAGMA Foundry Technologies, Inc.
01.2006 - 01.2011
Design Engineer
Alloy Engineering and Casting Company (AECCO)
01.2005 - 01.2006
MS - Mechanical Engineering
Wright State University
BS - Mechanical Engineering
Osmania University
Executive Master of Business Administration -
Kellogg School of Management, Northwestern University