Deborah Medrez
Creative Strategist
Tel Aviv
Summary
Multidisciplinary Creative Director, Designer, and Storyteller with extensive experience across branding, content writing, illustration, and video production. Skilled at crafting concept-driven narratives that merge aesthetics, emotion, and strategic thinking into cohesive creative solutions. Work spans brand identity, editorial and UX content, illustration, video and motion direction, and cross-media storytelling—combining traditional design craftsmanship with cutting-edge digital tools. With a background in Creative Writing, brings a narrative-driven approach to visual design, transforming ideas into immersive brand experiences.
Overview
14
14
years of professional experience
Work History
Founder & Creative Director
Desmedresh Productions
01.2021 - Current
- Founded and lead a creative studio delivering branding, design, content, and storytelling services for startups, cultural institutions, and creative projects.
- Directed multidisciplinary projects across brand identity systems, visual design, editorial content, video, campaigns, and merchandise from concept to execution.
- Defined narrative frameworks and visual languages ensuring consistency across digital, physical, and audiovisual touchpoints.
- Integrated generative AI tools (Midjourney, Runway, DALL
- E, ChatGPT) into creative workflows to expand visual exploration and optimize production pipelines.
- Led digital campaign strategy and creative direction for YouTube, Meta, and TikTok platforms.
Creator & Creative Director
Ziburta
01.2019 - Current
- Conceived and directed a narrative-driven creative project blending music, visual identity, video direction, and performance into a cohesive artistic universe.
- Led concept development, visual storytelling, branding, and audiovisual production for all releases.
- Directed high-production music videos and visual campaigns focused on atmosphere, character, and world-building.
Designer & Content Writer
Comunidad Monte Sinaí
01.2018 - 01.2019
- Designed editorial layouts and visual assets for print and digital publications.
- Wrote and edited culturally focused articles and content aligned with community identity and messaging.
Founder & Designer
Simple Syrup
01.2015 - 01.2016
- Founded and managed a boutique brand focused on product design, visual identity, and customer experience.
- Designed original merchandise, packaging systems, and brand visuals.
Creative Development Intern
The Weinstein Company
01.2014 - 01.2015
- Assisted film development teams with script coverage, narrative analysis, and pre-production research.
Editorial Intern
The Algemeiner Journal
01.2012 - 01.2013
- Researched and wrote cultural reporting, opinion pieces, and arts features for an international publication.
Education
Graphic Design Specialization Certificate - undefined
EduMac
Mexico City01.2024
B.A. - Creative Writing
Stern College for Women, Yeshiva University
New York01.2015
Skills
Creative Direction & Strategy: Creative Direction, Art Direction, Brand Systems, Visual Storytelling
Writing & Content: Editorial Writing, UX Writing & Microcopy, Brand Voice, Copywriting, Scriptwriting
Visual & Motion: Illustration, Video Direction, Motion & Editing, Storyboarding
Digital Campaigns: Digital Campaign Strategy (YouTube, Meta, TikTok)
Tools: Adobe Creative Suite, Figma, Midjourney, Runway, DALL
Timeline
Founder & Creative Director
Desmedresh Productions
01.2021 - Current
Creator & Creative Director
Ziburta
01.2019 - Current
Designer & Content Writer
Comunidad Monte Sinaí
01.2018 - 01.2019
Founder & Designer
Simple Syrup
01.2015 - 01.2016
Creative Development Intern
The Weinstein Company
01.2014 - 01.2015
Editorial Intern
The Algemeiner Journal
01.2012 - 01.2013
Graphic Design Specialization Certificate - undefined
EduMac
B.A. - Creative Writing
Stern College for Women, Yeshiva University