Dawn JOI
Https://www.linkedin.com/in/dawn-joi-0aa6b952/
Summary
Trailblazing entrepreneur and educator with over 30 years of leadership experience in beauty, wellness, fitness, and entertainment. Founder of the first African American-owned Aveda Concept Salon in Chicago's Gold Coast. Strategic and results-oriented Principal Executive with deep expertise in business growth, leadership, and holistic health. Proven educator and motivational speaker with extensive experience in curriculum development, audience engagement, and wellness advocacy. DBA candidate with a Master of Science in Entertainment Business, blending real-world experience with academic rigor.
Overview
26
26
years of professional experience
1
1
Certification
Work History
President
Dawn Joi & Co
01.2003 - Current
- Built and scaled multi-sector business integrating beauty, wellness, and entrepreneurship.
- Negotiated contracts, built strategic alliances, and drove bottom-line profitability.
- Led hiring, training, and team leadership practices that fostered inclusive innovation.
- Created marketing campaigns, developed operational processes, and guided regulatory compliance.
- Established a national wellness presence through JOI Glow Kits, JOIlates, and retreat experiences.
Motivational Speaker/Stand-Up Comedian
Various Promoters
04.1999 - Current
- Built and scaled multi-sector business integrating beauty, wellness, and entrepreneurship.
- Negotiated contracts, built strategic alliances, and drove bottom-line profitability.
- Led hiring, training, and team leadership practices that fostered inclusive innovation.
- Created marketing campaigns, developed operational processes, and guided regulatory compliance.
- Established a national wellness presence through JOI Glow Kits, JOIlates, and retreat experiences.
Cosmetology Instructor
Harry Truman College
01.2014 - 05.2015
- Taught theory and practice to students preparing for Illinois State Board Cosmetology Exam.
- Designed and delivered inclusive curriculum in day and evening programs.
- Led classroom discussions to build student confidence, creativity, and critical thinking.
Cosmetology Instructor
Aveda Institute Chicago
02.2002 - 04.2005
- Delivered theory-based and hands-on instruction across all state-required subjects.
- Promoted professional readiness through mentorship and student advising.
- Partnered with faculty on retention strategies and curriculum innovation.
Founder & Certified Pilates Instructor
JOIlates
01.2014 - Current
- Created JOIlates, a signature Pilates-based wellness method integrating movement, mindfulness, and detox rituals for diverse audiences.
- Taught JOIlates privately and in small group settings, specializing in holistic sculpting for women of color and wellness-conscious clients.
- Designed retreat-ready movement curriculums and virtual wellness offerings in alignment with global self-care trends.
- Integrated modalities including breathwork, herbal nutrition, and body detox practices rooted in certified holistic training.
Founder & Principal Executive
EnJOItainment
05.2025 - Current
- Founded enJOItainment to curate immersive and transformative wellness experiences that celebrate holistic self-care, creative expression, and cultural connection.
- Launched the company’s first signature offering, Recalibrate Your JOI, a global wellness retreat and pop-up series integrating JOIlates, plant-based rituals, and luxury hospitality.
- Produced branded pitch materials and strategic proposals to engage luxury partners across wellness, hospitality, and lifestyle industries.
- Developed proprietary wellness products including JOI Glow Kits, High JOI Teas, and Golden Greens Powder to support home and travel rituals.
- Expanded the brand’s offerings to include talent and product development, helping creative entrepreneurs monetize their expertise through curated brand strategy, experiential activations, and wellness-centered storytelling.
- Leads vision, strategic partnerships, and business development for enJOItainment’s global expansion.
Education
Doctor of Business Administration DBA (Candidate) -
Liberty University
Lynchburg, VAMaster of Science - Entertainment Business
Full Sail University
Winter Park, FL03.2023
Bachelor of Science - Entertainment Business
Full Sail University
Winter Park, FL02.2022
Cosmetology Instructor License - Cosmetology Education
City Colleges of Chicago Harry S Truman College
Chicago, IL06.1994
Associate of Science - Business Management
Robert Morris University - Illinois
Chicago, IL02.1987
Cosmetology License - Cosmetology
Pivot Point International
Chicago, IL06.1985
Skills
Engaging Leadership & People Development
Public Speaking & Audience Engagement
Business Development & Strategic Planning
Marketing, Branding, and Trend Forecasting
Holistic Wellness & Alternative Health Education
Organizational Leadership & Team Building
Diversity & Cultural Competency in Education
Creative Production & Curriculum Design
Certification
- Certified Holistic Health Practitioner AADP -Feb 2025
- Certified Juice Therapist – Dec 2024
- Entertainment Business Pitch & Media Strategy March 2022
- Certified Pilates Instructor Jan 2014
- Colon Hygienist Therapist – Mar 2003
- Advanced Training, Salon Systems, Aveda
- Certified Purefessional, Aveda
Accomplishments
First African American Aveda Concept Salon in the Gold Coast of Chicago.
Timeline
Founder & Principal Executive
EnJOItainment
05.2025 - Current
Cosmetology Instructor
Harry Truman College
01.2014 - 05.2015
Founder & Certified Pilates Instructor
JOIlates
01.2014 - Current
President
Dawn Joi & Co
01.2003 - Current
Cosmetology Instructor
Aveda Institute Chicago
02.2002 - 04.2005
Motivational Speaker/Stand-Up Comedian
Various Promoters
04.1999 - Current
Doctor of Business Administration DBA (Candidate) -
Liberty University
Master of Science - Entertainment Business
Full Sail University
Bachelor of Science - Entertainment Business
Full Sail University
Cosmetology Instructor License - Cosmetology Education
City Colleges of Chicago Harry S Truman College
Associate of Science - Business Management
Robert Morris University - Illinois
Cosmetology License - Cosmetology
Pivot Point International
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