Summary
Overview
Work History
Education
Skills
Websites
Timeline
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David Otto Nelson

Carbondale

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

19
19
years of professional experience

Work History

Digital Marketing Specialist II

IDENTITY DENTAL MARKETING
07.2022 - 04.2023
  • Developed and implemented digital marketing strategies for clients to achieve premier rankings and dominating results online within search engines and overall online brand exposure for applicable industries and specific geographical targets.
  • Lead SEO department, providing successful collaboration with internal team members to exceed client expectations on campaign performance and online presence with Search Engine Optimization across multiple channels.
  • Maintained web pages, including adding, removing, uploading, and downloading files; checking web pages for broken links and ensuring content was search engine compatible.
  • Daily digital marketing management for campaign performance and successful client campaigns for Google Ads, Search Engine Optimization, WordPress Website, and Google Business Profiles.

Senior Digital Account Specialist

VIVIAL
10.2012 - 07.2022
  • Provided client-facing support from onboarding, fulfillment, and management to make sure that all deliverables are on time, providing value, and meeting client expectations and satisfaction.
  • Implemented comprehensive marketing, communication, and campaigns that had quantifiable objectives, methods, outcomes, and timelines for various audiences.
  • Developed and executed innovative and strategic digital and print marketing promotions to drive engagement.
  • Collaborated with both clients and internal team members to meet client expectations.
  • Directed the branding campaign, visual branding, and online digital presence.
  • Daily communication with various departmental team members across the United States.
  • Daily digital marketing management for performance that includes SEM, SEO, Online Display Campaigns, Websites, Social Media Management, Google Business Profiles, and client content.

Senior Advertising Executive

ROSE DESIGN, INC.
07.2004 - 12.2012
  • Continued growth of yearly retainer with international pharmaceutical company by 85% in a 3-year period.
  • Account, Traffic and Production management of over 150 clients with clarity and efficiency.
  • Developed and executed innovative and strategic digital and print marketing promotions to drive engagement.
  • Obtained and grew trusted relationships while developing new business for large, medium, and small businesses.
  • Consulted with clients to identify their marketing needs while working within budget constraints and branding compliance.
  • Directed photo shoots with professional photographers and performed photography work personally.

Education

Bachelor of Arts - Advertising Design

Southern Illinois University
Carbondale, Illinois
01.1989

Skills

  • Clear and effective communication
  • Cost estimation and proposal management
  • Presentation design and execution
  • Campaign performance analysis
  • Results-oriented development approach
  • Flexible in dynamic environments
  • Production management
  • Demonstrated sales growth
  • Initiative & Enterprising

Timeline

Digital Marketing Specialist II

IDENTITY DENTAL MARKETING
07.2022 - 04.2023

Senior Digital Account Specialist

VIVIAL
10.2012 - 07.2022

Senior Advertising Executive

ROSE DESIGN, INC.
07.2004 - 12.2012

Bachelor of Arts - Advertising Design

Southern Illinois University

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David Otto Nelson