David Benefield

Results-driven professional with a strong focus on customer satisfaction and process optimization. Skilled in creating and executing sales strategies to optimize occupancy and effective rates for a diverse portfolio of communities. Adept at hosting performance calls, analyzing key performance indicators, and providing valuable insights to enhance lease pace, call volume, closing ratios, lead generation, and revenue achievement.

• Publication: Microglial Associated Circadian Rhythms of Perineuronal Net Composition | University of Mississippi Medical Center | Department of Neurobiology and Anatomical Sciences | Dr. Harry Pantazopoulos, Dr. Barbara Gisabella | July 2020
• Research: Perineuronal Net Quantification in Sleep Deprived Mice | The University of Mississippi Medical Center | Department of Neurobiology and Anatomical Sciences | Dr. Harry Pantazopoulos, Dr. Barbara Gisabella | May - July 2019
• Research: Functional Connectivity in Post Traumatic Stress Disorder - University of Mississippi | Department of Communication Sciences & Disorders | Dr. Toshikazu Ikuta | August 2017 - March 2020

Contractual Fee Income (CFI) Standardization Initiative 

• Identified year 1 communities meeting specific thresholds for implementation and set parameters for current and future acquired communities.
• Developed a comprehensive 3-year rollout plan, incorporating additional CFIs.
• Collaborated with cross-functional teams to execute the strategic plan, fostering a culture of teamwork and shared objectives.
• Utilized data-driven insights to maximize revenue opportunities, resulting in $2.51 million increase in CFI revenue.

Ops + Sales Unified Agenda

• Implement a weekly same-page call sheet to evaluate portfolio performance, projected velocity, approval data, and operational factors to determine strategy adjustments to achieve company goals.

Regional Leasing Specialist Milestones

• Reward RLS performance through recognition and distribution of milestones in respective roles based on community performance, revenue achievement, cross-departmental collaboration, and administrative responsibilities.

Resident Retention Strategic Plan

• Strive for 75 - community goal to achieve 75% renewed among current residents.
• Interdepartmental cross-collaboration to rollout the following company-wide resources: Maintenance Follow-Up Guides, Employee Day-In-The-Life Guides, Team Meeting Policy, ETM Personality Quiz, Scion Essentials - coming soon.