Danielle Gold Alon
Head Of Media Relations, Spokesperson
Herzliya
Summary
Motivated and accomplished communications specialist with a demonstrated history of success in developing and executing strategic communication plans, managing media relations, and effectively handling crisis situations. Skilled in engaging with various stakeholders and implementing impactful communication strategies. Proven ability to effectively manage corporate reputation, navigate complex regulatory environments, and build positive relationships with media outlets.
Overview
16
16
years of professional experience
Work History
Head of Media Relations, Spokesperson
Cellcom Israel
05.2022 - Current
- Head of Media Relations and Spokesperson at Cellcom Israel, a leading Israeli communications group, providing a wide range of communications services.
- Developed communications strategies to drive forward progress in public relations.
- Managed crisis communication, mitigating negative publicity during high-profile incidents.
- Engaging consistently with diverse media outlets, writing press releases, conducting background calls, pitches, and interview preparations.
- Orchestrated successful product launches through well-coordinated PR efforts, garnering favorable reviews from both consumers and press outlets.
- Enhanced brand visibility by developing and executing strategic communications plans.
- Guiding through regulatory processes, from planning to execution.
- Collaborating closely with investor relations.
- Continuously monitoring and tracking all social media assets of the company, encompassing internal communication and customer response management.
- Managing external suppliers, such as public relations agencies.
- Supported internal communications efforts to keep employees informed of company news and updates.
Communications Manager
MKDS
03.2021 - 12.2021
- Communications consultant for a diverse range of companies spanning the public, private, and academic sectors, including United Airlines, Visa, Tel Aviv University, the Institute for National Security Studies (INSS), and the Israel Internet Association.
- Crafting strategic communication plans aligned with brand values and identity.
- Proficient in composing press releases and maintaining a consistent media presence.
- Conceptualizing and executing effective communication and marketing campaigns.
- Expertise in crisis management and media coaching to prepare for public appearances.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
Head of Communications and Spokesperson
Israeli Ministries and Parliament (Knesset)
08.2018 - 04.2022
- Head of Communications and Digital Strategies for the Minister of Economy and Industry, Orna Barbivay.
- Head of Communications and Digital Strategies for the Minister of Tourism, Asaf Zamir.
- Spokesperson for MK Karine Elharrar.
- Creating and executing communication strategies tailored for ministers and MK, crisis management, and management of social media assets.
- Collaborating closely with relevant professional bodies within the ministry to drive reforms, shape pertinent legislative initiatives, and build strategic plans.
- Maintaining ongoing engagement with a diverse array of government ministries and Knesset committees.
- Crafting and disseminating press releases, initiating interviews and articles, preparing for media appearances, and orchestrating press conferences.
- Creating media opportunities using various parliamentary tools, such as partnerships and collaborations with politicians and civil organizations.
Legal Intern
Gornitzky Law firm
03.2017 - 03.2018
- Legal Intern specializing in litigation and regulation within the Telecom sector.
Head of Operations Room
IDF Spokesperson's Unit
12.2008 - 12.2013
- Taking part in planning the military's media (both Israeli and worldwide) strategy to operational incidents.
Education
LL.B -
The Hebrew University of Jerusalem
Skills
Communications Strategy
Social Media Management
Crisis Management
Regulatory Relations
Media Relations
Languages
Hebrew
English
Timeline
Head of Media Relations, Spokesperson
Cellcom Israel
05.2022 - Current
Communications Manager
MKDS
03.2021 - 12.2021
Head of Communications and Spokesperson
Israeli Ministries and Parliament (Knesset)
08.2018 - 04.2022
Legal Intern
Gornitzky Law firm
03.2017 - 03.2018
Head of Operations Room
IDF Spokesperson's Unit
12.2008 - 12.2013
LL.B -
The Hebrew University of Jerusalem
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