Daniel Ronin

- Responsible for online campaigns for target markets (lat-am/asia/mid-east/africa/europe); managed budgets of $500,000+, both in-app and web traffic. Managed campaigns and strategy for Google Ads, Meta, Twitter, Tik-Tok, add networks to maintain target metrics (ROI, cr1-2, cpc, cpe, cpi etc.)

- Lead all re-targeting activities within the product.

- Developed and implemented all retargeting strategies (including media and financial planning).

- Implemented incrementality mechanics to calculate and prove the success rate of retargeting campaigns and to avoid global restructuring of existing user attribution limitations of a platform.

- Created a pool of partnered ad-networks with an emphasis on reaching and stimulating existing user-base.

- Responsible for integration and localisation of external tools to the existing marketing eco-system.

- Worked in cooperation with backend team to develop new and improved user attribution model.

- Collaborated with the design team and content creators (graphic/youtube/playable).

- Responsible for the development of the global marketing strategy.

- Created a partner add network for both online and offline promotion.

- Responsible for all UA activities (using both old and new media as a traffic source).

- Integrated all marketing tools into existing CMS’s.

-Сonducted comprehensive on-site market and consumer research in target regions

-Created on-line platforms for the project. Created website concepts with designers and development team.

=Developed user interface concepts and the sitemaps, optimized the user flow, created models for acquiring and client support.

- Worked with the sales department to optimize marketing and sales funnels, optimized client bases for the American and European markets.

- Analysis of the daily traffic. Worked with the web developers to optimize the UX.

- Implemented CRM tools for the social networks and the websites in conjunction with the web development department. Developed and wrote content for the bots.

- Managed a technical support team, prepared daily lead reports, worked with sales departments in the US and Italy to accelerate lead generation process.

- Worked with the international partners on the coordination of the IT conventions and advertising
campaigns

- Developed a corporate style for the events in conjunction with the designer team

- Social Media Managment

- Created and developed streams and other multimedia content

- Social media management

- Assisted in organizing company events

- Wrote and translated materials for advertising and company catalogues

- Creaated and edited photo and video content

- Worked with the media to support events