Daniel Arnheim
Summary
Results-driven online marketing and product management expert with over 15 years of international experience in leading digital strategy, SEO, and data-driven marketing initiatives. Multilingual capabilities in English, Danish, Hebrew, and other Scandinavian languages, along with advanced proficiency in German, enhance cross-cultural communication and facilitate market expansion throughout Europe. A robust background in finance, KPI management, and international team leadership ensures strategic alignment and measurable results across diverse projects. Recognized for driving impactful initiatives and fostering a collaborative work environment while demonstrating strong adaptability to evolving business needs and priorities.
Overview
25
25
years of professional experience
Work History
Product Manager
JobTestPrep
01.2024 - Current
- Develop and execute SEO strategies aligned with business and marketing goals, focusing on the Danish market.
- Continuously refine tactics based on performance data, competitor insights, and market trends.
- Present performance updates and strategic recommendations to senior leadership.
- Track and evaluate key SEO metrics: rankings, organic traffic, conversions, and bounce rate.
- Utilize tools including Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Manage and optimize content using Umbraco CMS to improve visibility and user engagement.
- Hybrid
SEO Executive
FBX Business Consulting
01.2020 - 01.2024
- Led company-wide SEO strategy and managed cross-functional teams of developers, designers, and SEO specialists.
- Developed and executed advanced link-building campaigns (legal black-hat, crowd marketing, content placement).
- Monitored KPIs, rank tracking, and analytics tools to drive consistent growth.
- Oversaw content management and creation of satellite sites.
- Directed inbound marketing campaigns across multiple digital channels.
SEO Manager
Apomedical (Apomeds.com)
01.2018 - 01.2020
- Established and managed regulated online pharmacy operations across several European markets.
- Supervised international teams in Kiev and Vienna; coordinated cross-market SEO initiatives.
- Designed and implemented SEO and content strategies.
- Led PR activities and performance reporting via Analytics and Webmaster Tools.
- Managed satellite sites and content production pipelines.
SEO Director
Clicklogic
01.2017 - 01.2019
- Directed organic traffic strategy for global online trading platforms (e.g., RCPro, TradeFW).
- Developed SEO, ORM, and content strategies to strengthen brand authority.
- Produced international press releases and financial market updates.
- Conducted data-driven performance and ranking analyses.
Market Manager Scandinavia
XLMedia / Webpals
01.2012 - 01.2017
- Defined and executed SEO strategies for Scandinavian markets.
- Planned and launched new websites and microsites to expand traffic and audience reach.
- Managed external writers and link-building operations.
- Conducted A/B testing and analyzed KPI and revenue metrics.
- Documented key SEO learnings to enhance organizational knowledge.
Treasurer
Israel Diamond Exchange
01.2008 - 01.2011
- Managed collateral and multi-country financial accounts (Israel, HK, USA).
- Conducted cash flow projections and financial performance analysis.
- Negotiated credit lines and managed institutional relationships.
- Analyzed cost structures to improve operational efficiency.
Department Director, Major Payer Accounts
Hadassah EK/HH
01.1996 - 01.2007
- Implemented and negotiated large-scale financial agreements and pricing models.
- Managed a team of analysts handling payer disputes and financial reviews.
- Produced annual financial reports to support executive negotiations.
Senior Cost Analyst
Beth Israel Health Care Systems
01.1994 - 01.1996
- Generated profit/loss statements for hospital departments and outpatient operations.
- Supported executive decision-making with cost analysis and financial forecasting.
- Conducted profitability assessments of major clinical specialties.
Education
M.P.A. - Public Finance
New York University
01.1995
B.A. - undefined
Bar Ilan University
Ramat Gan01.1991
High School Matriculation -
Øregård Gymnasium
Copenhagen, DenmarkSkills
- Product & SEO Strategy Development
- Data-Driven Decision Making
- Team Leadership & Cross-Functional Management
- Link-Building & Content Strategy
- Performance & KPI Analysis
- ORM (Online Reputation Management)
- Budgeting & Financial Oversight
- Conversion Optimization & A/B Testing
- SEO strategy development
- Performance data analysis
- Google Analytics
- Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Team leadership
- KPI tracking and reporting
- Financial performance analysis
- Project management
- Data analytics
- Sales enhancement
Languages
English
Danish (other Scandinavian languages)
Hebrew – native
German – advanced
Awards
Wagner School Scholarship for Academic Merit, New York University (1990–1993)
Timeline
Product Manager
JobTestPrep
01.2024 - Current
SEO Executive
FBX Business Consulting
01.2020 - 01.2024
SEO Manager
Apomedical (Apomeds.com)
01.2018 - 01.2020
SEO Director
Clicklogic
01.2017 - 01.2019
Market Manager Scandinavia
XLMedia / Webpals
01.2012 - 01.2017
Treasurer
Israel Diamond Exchange
01.2008 - 01.2011
Department Director, Major Payer Accounts
Hadassah EK/HH
01.1996 - 01.2007
Senior Cost Analyst
Beth Israel Health Care Systems
01.1994 - 01.1996
B.A. - undefined
Bar Ilan University
M.P.A. - Public Finance
New York University
High School Matriculation -
Øregård Gymnasium