DANA NAFTALI
Product Manager Lead
Tel Aviv
Summary
A seasoned Product Manager Lead with Strong expertise in driving strategic initiatives and leading cross-functional teams. Adept at navigating complex challenges, aligning stakeholders, and delivering innovative solutions. Proven track record in driving growth for platforms, SaaS solutions, partner onboarding and digital TV services. Expertise in defining product roadmaps, optimizing user experience, and launching innovative products.
Known for adaptability, clear communication, and unwavering focus on objectives.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Video & Distribution Product Lead
Vidaa
01.2022 - Current
- Define roadmaps, KPIs, and strategies for VIDAA's video platform, focusing on video UX/UI and monetization
- Produce product specifications, lead development across global engineering teams, and manage high-level partnerships in streaming and media
- Architect solutions for service distribution and FAST channels, and develop sales kits for business development
- Direct management of Partner Engagement teams and off-site engineering teams
- Work closely with global teams in NA, EU, LATAM and China
- Defining VIDAA Pay payment gateway, aligning with regional markets needs and customer onboarding
- Conduct design discussions with the product design team and collaborate with analysts to optimize product performance using data-driven insights
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the organization.
- Define go-to-market strategies and work with marketing and sales teams for successful product launches
- Research industry trends and conduct user testing to achieve high NPS scores
Technical Product Manager
Viaccess-Orca
01.2020 - 01.2022
- Managed B2B (SaaS) TV Platform products for numerous global customers and millions of subscribers
- Oversaw product sprints from planning to execution, collaborating with Delivery Managers and R&D teams
- Handled inbound product management, including writing epics, defining acceptance criteria, and working with local and remote R&D teams
- Defined product strategy and roadmap
- Acted as the main contact for customers, global Sales teams (APAC, NA, LATAM, EMEA), and customer delivery teams
Senior Product Manager
Partner Israel
01.2017 - 01.2019
- Led Partner TV product management, driving growth from 65K to 235K paying subscribers
- Launched the Addressable TV product with Google Ad Manager, introducing ad-supported channels to the Israeli market
- Managed partnerships and integrations with third-party vendors, including defining requirements and negotiating proposals
- Oversaw inbound product management in collaboration with R&D teams
Content Operations Manager - VOD
SFR
01.2014 - 01.2017
- Managed content planning and operations, including purchasing, rights, scheduling, and promotion
Content Purchasing & Operations Manager - VOD
SFR (Altice)
01.2014 - 01.2015
- Led integrations and negotiations with content providers, including Warner Bros, Disney, and Sony
Education
BA -
The College of Management
01.2006 - 01.2009
Skills
- Scaled Agile methodology experience
- Scrum methodology
- Proficient in Confluence
- Jira project management
- CMS
- Market expansion initiatives
- Creative solution development
- Organizational content strategy
- Cross-functional team leadership
- Cross-functional roadmap alignment
- Market-driven product alignment
- User experience testing
Training
SAFe - AgileSparks, SAFe methodology
Timeline
Video & Distribution Product Lead
Vidaa
01.2022 - Current
Technical Product Manager
Viaccess-Orca
01.2020 - 01.2022
Senior Product Manager
Partner Israel
01.2017 - 01.2019
Content Operations Manager - VOD
SFR
01.2014 - 01.2017
Content Purchasing & Operations Manager - VOD
SFR (Altice)
01.2014 - 01.2015
BA -
The College of Management
01.2006 - 01.2009
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