DAN BRESLAW
Senior Manager, Thought Leadership Content
Kehilat Varsha 37, Tel Aviv
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager, Thought Leadership Content
WalkMe
Tel Aviv, Tel Aviv
2022.03 - Current
- Managing, strategizing, and writing thought leadership content and associated assets for gated and organic campaigns.
- These include eBooks, industry reports, blogs, infographics, videos, and landing pages.
- Researching market trends to ensure that we produce timely content that positions WalkMe as a leader in the digital adoption platform category.
- Holding monthly meetings to create business plans and workshops to drive successful business.
Content Marketing Manager
Payoneer
2018.03 - 2022.02
- Writing and editing content for the Payoneer website and blog, as well as gated materials (e.g., eBooks, landing pages), video scripts and email campaigns.
- I made it a priority to develop an analytics-based content strategy to better utilize resources and reach our target audience with relevant content.
- Additionally, I was responsible for developing content for lead-gen campaigns and managing and editing content written by freelancers.
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
Digital Content Strategist
Imperva Incapsula
2015.04 - 2018.02
- Writing, editing and planning content for the Imperva Incapsula website, blog and knowledge centers.
- I was responsible for producing quarterly reports, managing a team of freelancers and writing/editing knowledge center posts and blogs.
- Additionally, I worked with our SEO staff to ensure that the content we produced was relevant to our target audience and achieved positive search engine rankings.
Content Manager
Leverate
2014.04 - 2015.04
- Editor and chief at www.primepair.com.
- I managed a team of six freelance writers and oversaw all content produced for the site, including economic and global news articles, educational guides, video scripts and broker reviews.
- I assisted in planning and designing the site and was part of the decision-making process regarding day-to-day operations.
Content Manager
GoForex
2013.02 - 2014.03
- Copywriting, including marketing materials, content for several websites, social media and technical materials.
- I oversaw email marketing and supervised the translation of content into six languages.
Content Manager
Fanjet Marketing
2009.06 - 2013.02
- Content writing, editing and distribution for Forexyard and affiliate websites, and analysis regarding various currency and commodity markets.
- I supervised the translation and distribution of various content into ten languages.
Education
Master of Arts - Middle Eastern History
Tel Aviv University
Tel Aviv, Israel 2006.01 - 2008.01
Bachelor of Arts - Interdisciplinary Studies: Contemporary Policies in Global Terrorism
University of Maryland, Baltimore County
Baltimore, MD 2001.01 - 2005.01
Skills
Strategic planning
Market analysis
Data analytics
Data-driven decision making
Analytical skills
Writing and editing
Timeline
Senior Manager, Thought Leadership Content
WalkMe
2022.03 - Current
Content Marketing Manager
Payoneer
2018.03 - 2022.02
Digital Content Strategist
Imperva Incapsula
2015.04 - 2018.02
Content Manager
Leverate
2014.04 - 2015.04
Content Manager
GoForex
2013.02 - 2014.03
Content Manager
Fanjet Marketing
2009.06 - 2013.02
Master of Arts - Middle Eastern History
Tel Aviv University
2006.01 - 2008.01
Bachelor of Arts - Interdisciplinary Studies: Contemporary Policies in Global Terrorism
University of Maryland, Baltimore County
2001.01 - 2005.01