Dalia Testa Niego
Marketing & Content Manager
Tel Aviv
Summary
Creative and strategic Marketing Manager with deep experience in travel, fashion, and beauty. I lead projects from concept to execution, blending storytelling, content, and community to build brands that connect. Passionate about production, visual storytelling, and bringing ideas to life through strong creative direction. Relationship-driven, versatile, and always focused on impact.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Ecommerce Content Manager
Moroccanoil
01.2025 - Current
- Spearhead content strategy and execution across all of Moroccanoil’s digital platforms.
- Act as the strategic liaison between brand, content, and creative teams.
- Lead creative brainstorms and content planning sessions, driving innovation and ensuring that all content reflects the brand’s luxury positioning.
- Skilled in cross-functional collaboration, creative direction, social-first storytelling, trend forecasting, and content performance analysis.
Marketing Content Manager
Tenengroup / When Data Meets Fashion
01.2023 - 01.2024
- Directed brand campaigns and content shoots from concept to execution, working closely with photographers, models, stylists, and makeup artists to produce elevated, on-brand visuals.
- Oversaw creative production for global product launches, ensuring visual and messaging consistency.
- Led on-set art direction, styling coordination, and shot planning, aligning every detail with the brand’s luxury aesthetic.
- Managed all social media platforms, growing an engaged global community of over 20K+ active followers through curated content, influencer strategy, and platform-native storytelling.
- Managed cross-functional creative teams and project timelines, ensuring alignment between brand identity, digital strategy, and content execution.
- Oversaw post-shoot asset selection, editing, and rollout, maintaining the highest standards of creative and campaign performance across all platforms.
Content writer & SEO Analyst
Imprint Digital Marketing Company
01.2022 - 01.2023
- Managed all content strategies, increasing engagement through audience-focused planning and performance analysis.
- Led SEO strategy development and implementation, optimizing content for visibility and performance across digital platforms.
- Delivered detailed performance reports and introduced innovative approaches to content creation and distribution.
- Contributed to creative planning and strategy meetings, supporting cross-functional content initiatives.
Brand Image & Marketing Manager
Freestyle Sport Brand
01.2021 - 01.2022
- Contributed to the success of Freestyle, an active wear brand based in Tel Aviv, through strategic partnerships with renowned yoga and Pilates brands like Alo Yoga, Onzie, and Mono B.
- Reported directly to the CEO, playing a key role in developing marketing strategies that enhanced customer relationships and increased website traffic daily.
- Managed existing and new relationships with influencers and sponsors from start to finish.
- Acted as a key intermediary between the marketing department and other divisions, promoting effective communication and ensuring alignment with brand’s goals.
Social Media Manager
Maletaschile.com
01.2016 - 01.2018
- Maletaschile.com is the 3rd largest importer and distributor of luggage and accessories in Chile.
- Planned and implemented creative marketing and promotion strategies.
- Led event planning and execution, meeting with influencers and collaborators to close deals and create new relationships and partnerships.
- Played a pivotal role as a liaison between the marketing department and other divisions, fostering open dialogue and ensuring alignment with overarching business objectives.
Education
Bachelor’s - Communications, Major in Digital and Political Communication, Cluster in Business Administration
IDC Herzliya, Sammy Ofer School of Communications
01.2018 - 01.2021
Skills
Content Production
Project Leadership
Problem-solving
Adaptability
Brand Strategy
Trend Spotting
Timeline
Ecommerce Content Manager
Moroccanoil
01.2025 - Current
Marketing Content Manager
Tenengroup / When Data Meets Fashion
01.2023 - 01.2024
Content writer & SEO Analyst
Imprint Digital Marketing Company
01.2022 - 01.2023
Brand Image & Marketing Manager
Freestyle Sport Brand
01.2021 - 01.2022
Bachelor’s - Communications, Major in Digital and Political Communication, Cluster in Business Administration
IDC Herzliya, Sammy Ofer School of Communications
01.2018 - 01.2021
Social Media Manager
Maletaschile.com
01.2016 - 01.2018
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