Summary
Overview
Work History
Education
Skills
Timeline
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Claire Reinhart

Champaign

Summary

Exceptional leadership, problem-solving, and sales management abilities focused on keeping positive relationships with all potential customers. Delivers a high-energy work environment along with a high level of hospitality. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.

Overview

7
7
years of professional experience

Work History

Senior Leasing & Marketing Manager

Fairlawn Real Estate
06.2023 - Current
  • Manage and provide leadership to a leasing team of 10 Leasing Agents and Customer Service Representatives, ensuring operational excellence and achieving preleasing goals.
  • Analyze competitor pricing strategies, adjusting rental rates accordingly to remain competitive within the market.
  • Track marketing campaign success through data analysis, refining tactics based on performance metrics for continuous improvement.
  • Train new hires and oversee ongoing development for the leasing team to ensure consistent performance and alignment with company standards.
  • Develop targeted advertising campaigns tailored to specific demographics, effectively reaching desired audiences and driving interest in available properties.
  • Streamlined leasing processes to improve efficiency, reducing wait times for prospective tenants and increasing overall satisfaction.
  • Improved YoY preleasing percentage by implementing innovative marketing strategies and conducting thorough market research

Area Lease-Up Specialist - Aspen & Haus

Asset Living
07.2022 - 06.2023
  • Manage 2 luxury new development properties totaling 919 bed spaces
  • Developed and continuously analyze rate proposals to remain competitive and above proforma
  • Create social content for Instagram, Facebook, TikTok, and Twitter
  • Designed 2-3 weekly emails for prospects, co-signers, and future residents
  • Monitor Google analytics and SEO to optimize digital presence
  • Created, trained, and mentor team of 11 staff members
  • Developed annual, monthly, and weekly marketing plans to most effectively spread brand awareness within the campus and community

Lease-Up Specialist - 14 SixtyFive

Asset Living
08.2021 - 07.2022
  • Achieved 100% pre-lease and occupancy percentage
  • Train team members thoroughly and effectively to ensure compliance of all company policies and knowledge of leasing techniques and strategies
  • Create and implement monthly marketing calendars
  • Manage team of 5-6 and promote a positive and productive work environment
  • Monitor timely receipt of and reconciliation of deposits, rent collections, and charges
  • Ensure property month end reports are completed on time and all ownership financial reports are accurate
  • Plan all leasing events and ensure thorough event marketing in advance
  • Design all marketing materials such as branded flyers, social media story and feed posts, and email blasts
  • Run property social media to best exhibit the community and what we offer, ensure timely responses to all messages, and review competitors' pages

Leasing & Marketing Manager - Octave & Gather IL

Asset Living
03.2020 - 08.2020
  • Achieved 100% pre-lease and occupancy percentage
  • Trained team members on regulatory requirements, company policies and office procedures
  • Monitored performance of individual staff members and coach on successful strategies
  • Assisted in managing social media pages to increase online presence of property's brand and engage with prospective/current residents
  • Communicated with staff members regarding daily marketing plans
  • Marketed daily in a fun and effective manner to promote high opinions of community and generate traffic
  • Participated in planning and implementation of all leasing events
  • Maintained thorough knowledge of the market and competitors' leasing numbers by participating in weekly market surveys and conducting phone shops

Community Assistant - The Place at 117 and Octave

Asset Living
06.2018 - 03.2020
  • Greeted current and prospective residents and answered any leasing questions
  • Lead tours of property amenities and model units
  • Followed up with prospects on 3-day rotation through email, text, and phone calls
  • Maintained positive relationships with current residents
  • Coordinated with Leasing Manager regarding daily marketing plans and preparing marketing material
  • Marketed daily around campus and surrounding community
  • Created and organized leasing files

Education

Bachelor of Science - Recreation Management

University of Illinois At Urbana-Champaign
Champaign, IL

Skills

  • Experience and understanding of Mailchimp, Adobe, and Canva
  • Experience marketing to various target audiences
  • Detail-oriented, well organized, and able to handle multiple tasks
  • Staff training and development

Timeline

Senior Leasing & Marketing Manager

Fairlawn Real Estate
06.2023 - Current

Area Lease-Up Specialist - Aspen & Haus

Asset Living
07.2022 - 06.2023

Lease-Up Specialist - 14 SixtyFive

Asset Living
08.2021 - 07.2022

Leasing & Marketing Manager - Octave & Gather IL

Asset Living
03.2020 - 08.2020

Community Assistant - The Place at 117 and Octave

Asset Living
06.2018 - 03.2020

Bachelor of Science - Recreation Management

University of Illinois At Urbana-Champaign

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Claire Reinhart