CINDY COOK
Plainfield
Summary
Dynamic Sales and Marketing professional focused on devising sales strategies and leading teams to generate new business. Strong work ethic with 20+ years of experience and a desire to take on new challenges by building relationships, cultivating partnerships and growing profit channels.
Overview
15
15
years of professional experience
Work History
Midwest Area Sales Manager - Home Centers
Caesarstone US
Chicago
08.2025 - Current
- Developed sales strategies for 320 Big Box Stores in eight states which includes, Home Depot, Lowe's and IKEA to enhance market presence and drive revenue growth.
- Utilized customer relationship management software (Salesforce) to maintain records of activities and networking opportunities.
- Provided training and guidance on product knowledge, selling techniques and customer service.
Territory Sales Manager
MSI International
Chicago
07.2022 - 08.2025
- Identified and cultivated relationships with new and existing retail and commercial contacts to promote product lines.
- Trained staff members on effective sales techniques, enhancing individual and team goal attainment.
- Managed displays, samples, and selling tools while preparing sales orders and quoting prices and credit terms.
Area Sales Manager
D.R. Horton
Schaumburg
12.2021 - 07.2022
- Directly managed twelve Sales Consultants within six new home construction communities in Chicago's south suburbs and St. John, Indiana.
- Interview, hiring and training employees; planning assigning and directing work; appraising performance, addressing complaints and resolving problems.
- Involved in monthly training seminars to assist teams with development of marketing plans and lead acquisition.
Territory Sales Manager
Jaeckle Distributors
Elk Grove
02.2018 - 12.2021
- Managed account portfolio of 135 retail and commercial flooring dealers in Chicagoland and NW Indiana.
- Exceeded sales goals and improved profitability by aligning sales strategies and business plan with market trends.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
Vice President of Marketing
FCA - Floor Covering Associates
Shorewood
02.2011 - 01.2018
- Implemented all marketing programs including social media, television, radio, trade shows, on-line advertising, PPC, SEO, and collateral material for five flooring and home furnishing stores.
- Involved in launching a new CRM system and executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Strategized with other senior management to enhance company-wide sales goals and overall business plan.
Education
Bachelor of Science - Business Communications
Lewis University
Romeoville, ILAssociate of Applied Science - Business Administration
Morton College
Cicero, ILSkills
- Proficient in Microsoft & CRM software
- Sales leadership and marketing expertise
- Consultative and relationship selling
- Profit and revenue-generating strategies
- New account development & territory management
- Staff training and development
Timeline
Midwest Area Sales Manager - Home Centers
Caesarstone US
08.2025 - Current
Territory Sales Manager
MSI International
07.2022 - 08.2025
Area Sales Manager
D.R. Horton
12.2021 - 07.2022
Territory Sales Manager
Jaeckle Distributors
02.2018 - 12.2021
Vice President of Marketing
FCA - Floor Covering Associates
02.2011 - 01.2018
Bachelor of Science - Business Communications
Lewis University
Associate of Applied Science - Business Administration
Morton College