Christopher Genardini
Naperville
Summary
Dynamic and self-motivated manager with a strong desire to excel in a beverage sales operations/management role. Demonstrated expertise in developing, executing, and managing national and local sales and marketing programs across multiple states. Possesses comprehensive knowledge of wine and spirits, distributor management, logistical and marketing methods required to effectively deliver products from producer to end consumer. Combines exceptional project management abilities with strategic analysis and communication skills to consistently achieve sales and profit objectives.
Overview
29
29
years of professional experience
Work History
President
Select Beverage Company, Inc.
10.2009 - Current
- Own and operate Select Beverage Company - a family-owned importer and distributor of international and domestic fine wines and spirits servicing top retailers and restaurants in the Metro Chicago area.
- Responsible for all facets of an import and distribution company, including sales management and planning, portfolio and supply chain management, key account management and development, and personnel development.
- Final decision maker regarding wholesale pricing and margin management, sales programs, supplier negotiations and SKU selections.
- Open new key accounts and develop relationships with growing customer base for on- and off-premise accounts, both chain and independent.
- Manage and direct all logistical operations including inventory management, international and domestic product orders and shipping, and general accounting.
Regional Manager, IL, WI & MN
Wine Brokers, Kevin D Chaney & Company
09.2004 - 08.2008
- Responsible for meeting and exceeding sales and profit goals of nearly 40 Domestic and International wineries across all trade distribution channels in a 3-state territory through 11 distributors.
- Major brands included: Schmitt Sohne, RELAX Riesling, Axial Vinos, Dievole, Laetitia Winery, L'Aventure, and the San Francisco Wine Exchange.
- Actively called on and developed relationships with key on- and off-premise accounts including Food & Drug, Regional and Independent Chains.
- Managed and educated distributor sales forces in multiple state market overseeing 125,000 case volumes for 7 primary supplier clients.
Distributor Manager, IL
Schieffelin & Somerset Co.
12.2002 - 05.2004
- Responsible for the off-premise performance and profitability of large distributor sales force for Diageo and LVMH products. Major brands included Moet & Chandon, Dom Perignon, Ruffino, Domaine Chandon, Johnnie Walker, Tanqueray, Hennessy and Grand Marnier.
- Planned, organized and controlled local execution of brand programs through consumer and distributor programming, promotions, events and merchandising.
- Managed and educated distributor sales force and key accounts in a 300,000 case wine and spirits market.
Wine Specialist
Sam's Wine & Spirits
10.2001 - 11.2002
- Specialization in the knowledge and retail sales of global wines in the world's largest single-store adult beverage retailer carrying 10,000 wine SKUs.
- Frequently participated in seminars and tastings to determine new products to carry.
Marketing Communications Specialist
Motorola, Inc.
12.1999 - 08.2001
- Accountable for the initiation and execution of internal Sector-level marketing and business-to-business communication programs.
- Served as Sector representative in Corporate-level trade show and e-commerce communication initiatives.
Trade Show Manager
Semiconductor Products Sector
03.1995 - 11.1999
- Managed $2.2 million annual budget trade show and conference program for Sector in terms of complete booth development, staffing and logistics, and the integration of current marketing messages.
- Fully responsible for measuring return on investment for dollars spent on floor space, exhibits, promotions and sponsorships.
Education
MBA - Marketing
Kellstadt School of Business, DePaul University
Chicago, IL11.2002
BSBA - Marketing, Operations Management
The University of Arizona
Tucson, AZ05.1994
Skills
- Sales and Marketing
- Strategic Planning
- Project Management
- Strong Wine & Spirits Knowledge
- Operational Excellence
- Staff Training
Timeline
President
Select Beverage Company, Inc.
10.2009 - Current
Regional Manager, IL, WI & MN
Wine Brokers, Kevin D Chaney & Company
09.2004 - 08.2008
Distributor Manager, IL
Schieffelin & Somerset Co.
12.2002 - 05.2004
Wine Specialist
Sam's Wine & Spirits
10.2001 - 11.2002
Marketing Communications Specialist
Motorola, Inc.
12.1999 - 08.2001
Trade Show Manager
Semiconductor Products Sector
03.1995 - 11.1999
MBA - Marketing
Kellstadt School of Business, DePaul University
BSBA - Marketing, Operations Management
The University of Arizona
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