Chris Reyes
Tinley Park
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports, and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Hilton
Oak Lawn, IL
01.2023 - Current
- Accountable for Managing all aspects of Business Development
- Restructured Sales Department and Implemented Procedures with Sales Manager
- Responsible in rebuilding Hotels image and Brand. Attending monthly chamber meetings and working all incoming leads, through Hilton and Cvent
- Exceeded Occupancy and ADR during six months of service. by 4%
- Developed annual sales plan.
- Focused on Selling Meeting space and catering on segments including, sports, travel, corporate and Group.
- Conducted performance assessments of sales strategies, identifying areas for improvement to optimize outcomes.
- Oversaw budget allocation for marketing programs, ensuring alignment with corporate objectives and maximizing ROI.
- Mentored sales team members, providing training on best practices and fostering a results-driven culture.
Director of Sales and Catering
Paisans Restaurant and Catering
Berwyn, IL
01.2021 - 10.2023
- Facilitated all Planning and execution for catering.
- Conduct visits and obtain site visits to obtain a working relationship with new business.
- Develop positive working relationships with existing clients for repeat business.
- Developed and Implemented Catering and Sales marketing plans to capture corporate and social markets.
- Manage catering and training for seven of our locations.
- Prioritize sales tasks based on revenue goals and deadlines.
District Catering Manager
Alonti Catering Kitchen
Chicago, IL
08.2017 - 03.2020
- Obtained new and existing customers by building a reputation of knowledge, punctuality, and accountability.
- Maintained a detailed database of prospects and customers documenting sales to ensure proper follow up.
- Increased catering sales by 20% over a 3 year period and met the daily average of 3,000 a week.
- Worked directly with clients for menu planning and other requirements pertinent to their event.
- Actively upselling each business opportunity to maximize revenue.
- Maintained past and potential accounts by calling or emailing to assess ongoing needs of prospective clients for the year.
General Sales Manager
Panera Bread
Frankfort, IL
09.2009 - 08.2017
- Increased traffic by 15% and sales by 10% over a 3-year period.
- Managed 1.2 million in yearly sales including catering of $60,000.
- Determine areas of improvement for cost control and initiate changes through budget and P&L and highly maintaining a 26 % food cost.
- Implemented safety policies to reduce or eliminate incidents. Passed course audits, and all Health sanitation.
- Worked with managers and staff to increase individual performance.
- Weekly manager meetings and one on one coffee breaks with each team member.
- Managed all aspects of the Sales Department including all Catering Coordinators and Drivers.
Senior Sales Manager (SMERF)
Holiday Inn Tinley Park and Convention Center
Tinley Park, IL
02.2007 - 06.2009
- Sell hotel guestrooms, catering services and all banquet and convention service space through direct client contact to maximize total rooms revenue and profits.
- Confirm in writing to the client all requirements via sales contract.
- Worked closely with Banquet department, hotel staff and AV department.
- Conduct tours of the hotel and 60,000 sq. feet of convention space, meeting room rental within approved booking guidelines.
- Attending and requesting company at trade shows and city-wide conventions.
Sales and Catering Manager
Holiday Inn
Willowbrook, IL
12.2004 - 12.2006
- Negotiate meeting room rental, function space and hotel rooms. Accurately produce and review all sales contracts, rate agreements and banquet /catering event orders.
- Develop strong relationship with property sales and food and beverage staff to ensure working in unity and always striving to achieve same goals.
- Assist in developing accurate monthly, 90 day forecast development.
- Develop networking opportunities through active participation in community, and professional associations, activities, and events.
Software Implementation Manager
Micros Fidelio-Hyphen Technologies
Columbia, MD
12.2003 - 11.2006
- Analyze information to determine, recommend and plan installation of a new system, including micros for all IHG properties.
- Consult with engineering staff to evaluate interface between hardware and software, develop specifications, and performance requirements, or resolve staff problems.
- Conducted training sessions on new products and installation with groups of 5-100 attendees.
- Assist in managing client implementations.
- Teamwork, positive morals, open communications.
Education
Business Administration (B.A.) - Business Administration And Management
Arizona State- University of Illinois
Tempe, AZ05-2002
Skills
- Sales coaching
- Pricing strategy
- Key account management
- Data-driven decision making
- Sales pipeline management
- CRM software proficiency
- Channel management
- Demand generation
- ROI analysis
- Marketing analytics
- Sales performance
- Budget development
- Competitive analysis
- Solution selling
- Sales targeting
- Goal setting and achievement
- Networking events
- Client base retention
- Salesforce software
Certification
- Food Handler Certification
- ServSafe
Timeline
Director of Sales and Marketing
Hilton
01.2023 - Current
Director of Sales and Catering
Paisans Restaurant and Catering
01.2021 - 10.2023
District Catering Manager
Alonti Catering Kitchen
08.2017 - 03.2020
General Sales Manager
Panera Bread
09.2009 - 08.2017
Senior Sales Manager (SMERF)
Holiday Inn Tinley Park and Convention Center
02.2007 - 06.2009
Sales and Catering Manager
Holiday Inn
12.2004 - 12.2006
Software Implementation Manager
Micros Fidelio-Hyphen Technologies
12.2003 - 11.2006
Business Administration (B.A.) - Business Administration And Management
Arizona State- University of Illinois