Summary
Overview
Work History
Education
Skills
Timeline
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CHIQUIRA SHOWERS

Director Of Marketing
Chicago

Summary

Highly motivated, results-driven innovator with over 15 years of experience implementing marketing strategy, recruiting, workforce and partnership development, event coordination and promotional programs to maximize revenue and market share. A proven trailblazer with success innovating and executing people strategies that achieve a profound impact. Exuding expertise in developing opportunities leveraged to align with organizational core strategies. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

17
17
years of professional experience

Work History

Director, Consumer Insights & Operations

Strategic Solutions International, Inc.
3 2023 - Current
  • Sets strategic direction for Market Analysis and Category Management and operates as the direct to support to senior leadership
  • Develops customer, category and/or shopper insights and category strategies that elevate company thought leadership and partnership with key customers
  • Provides functional direction and support to the team
  • Develops tools, processes and resources that support the category/brand- specific business opportunities, innovation, platforms and business development tactics
  • Leads initiatives to set the overall company direction for programming that delivers deep insights to achieve business objectives
  • Provides expertise across multiple BUs, customers, categories and brands as it relates to category/brand- specific strategies that result in achievement of business goals for SSI and customers.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Director, Workforce Development & Corporate Partnerships

The Academy Group
06.2020 - 09.2022
  • Created, developed, strengthened, and managed partnerships that interlocked success for both students and businesses
  • Identified, established, and nurtured a network of over 100 partners and internship opportunities within the industries of education, civic, business, entertainment, STEM and not for profit groups
  • Innovated and implemented an apprenticeship/internship strategy, recruitment/cultivation model, and value proposition that served the organization and potential partners
  • Designed and launched a reinvigorated partnership strategy that achieved long- term financial and programmatic benchmarks via bringing revenue to the organization from Fortune 500 companies and more
  • Determined target market for organization and managed a robust partner pipeline to support the research
  • Balanced partner representation increasing African American partner representation by 71% and Latin American partner representation 53%, achieving equity and fairness in race, gender, sexual orientation, and nationality
  • Ensured that 100% of 135 college students served acquired high-demand skills and were placed at over 60 firms for career impacting opportunities over the course of 2 years.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

External Relations Manager

The Academy Group
06.2018 - 06.2020
  • Supported the acquisition and management of The Academy Group’s relationships with new and existing corporate and learning partners to support the executive leadership team and internship opportunities
  • Curated and led special events such as workforce development roundtables, partner dinner and breakfast series, talent coaching, boot-camps and experiential journeys
  • Led project management for the summer internships program
  • Supported the scheduling and management of the professional development series known as 'The Academy Group Lunch with Leaders Series', Developed the strategy and led the professional development series for high school and college students within the organization
  • Advanced the organization's image and model by serving as an active ambassador within the corporate community nationally
  • Executed over 50 corporate partner agreements, trainings, and coordination of internship monitoring/review process and student payments
  • Created all external marketing collateral to support programming.
  • Supported public relations and external communication efforts to maintain relationships with community leaders.

Senior Marketing Coordinator

Kearney
12.2017 - 06.2018
  • Developed campaign strategy and project managed execution for dedicated practices including forecast management and ROI measurement
  • Identified and executed digital marketing opportunities including email, SEO, SEM, social media advertising, native advertising, etc
  • Collaborated with partners and Americas marketing leadership to develop and execute events
  • Planned and coordinated global marketing events by creating and distributing invitations, monitoring responses and inquiries, ensuring deliverables are met on time and managing budget of $250k and above
  • Coordinated and managed PR opportunities with Kearney spokespeople and PR Firms
  • Assisted with the writing and submitting of abstracts, articles, press releases, etc
  • Acted as mentor to coordinators and interns providing guidance on projects, decision making and career development.
  • Established best practices for managing budgets across various channels efficiently-including paid media spend allocation-minimizing costs while maximizing ROI.

Marketing Coordinator

Kearney
03.2015 - 01.2017
  • Analyzed international market trends, identified potential markets, and developed and project managed key events through execution stage with budgets of $100K and above
  • Managed the North and South America markets, driving strategy for events and communications with internal and external stakeholders
  • Communicated announcements through multiple channels and established competitive and profitable marketing strategies
  • Actively managed CRM database, campaign, and public relations tracking
  • Collaborated with various other departments and vendors to produce promotional materials and marketing communications.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

Marketing Assistant

Kearney
08.2014 - 03.2015
  • Assisted in researching, identifying, and pursuing new business opportunities
  • Managed assigned accounts and sponsorship relationships while reaching out to prospective new leads
  • Organized marketing initiatives including website updates, video content, and social media elements
  • Trained and supported other Marketing Assistants
  • Consistently analyzed the market, tracking key data to gain further understanding of competition and current positioning
  • Coordinated external event elements, such as materials, intellectual capital and venue sourcing.
  • Tracked marketing efforts to monitor results in real-time.

Recruiting Coordinator

LaSalle Network
08.2011 - 01.2014
  • Collaborated with internal stakeholders in the creation and implementation of candidate interview process
  • Devised highly effective strategy for new hire application process and onboarding
  • Leveraged outstanding event coordination to deliver both internal and external events to drive community outreach.
  • Worked with recruiting teams and human resources representatives to accomplish hiring objectives.

Verizon/NFL Brand Coordinator

Marketing Werks
08.2011 - 04.2013
  • Project managed workflow within marketing department for activations, including strategy and communications
  • Delivered all communication and advertising in accordance to brand and style guidelines
  • Always promoted efficiency and profitability by continually improving process to increase the speed and quality of work produced
  • Specialized in demonstrating NFL applications and Verizon products, educating consumers on new and enticing updates
  • In addition, successfully assisted with NFL Training Camp, Super Bowl, Draft and Charity events.
  • Managed sponsorship agreements and partnerships, maximizing exposure for the brand at key industry events and generating valuable leads.

Recruiting Assistant

Purdue University
03.2007 - 12.2009
  • Held concurrent responsibility for leading 36 individuals in the process of recruiting prospective football athletes
  • Directly involved with game day and summer camp initiatives, as well as establishing managing operations team and managing strategy and implementation of key events

Education

Bachelor of Arts - Movement and Sports Science

Purdue University
West Lafayette, IN

Bachelor of Arts - Law & Society

Purdue University
West Lafayette, IN

Skills

    Strategic Planning

    Business Development

    Consumer Insights

    Corporate Partnerships

    Content Development

    Critical Thinking

    Project Management

    Operations Management

Timeline

Director, Workforce Development & Corporate Partnerships

The Academy Group
06.2020 - 09.2022

External Relations Manager

The Academy Group
06.2018 - 06.2020

Senior Marketing Coordinator

Kearney
12.2017 - 06.2018

Marketing Coordinator

Kearney
03.2015 - 01.2017

Marketing Assistant

Kearney
08.2014 - 03.2015

Recruiting Coordinator

LaSalle Network
08.2011 - 01.2014

Verizon/NFL Brand Coordinator

Marketing Werks
08.2011 - 04.2013

Recruiting Assistant

Purdue University
03.2007 - 12.2009

Director, Consumer Insights & Operations

Strategic Solutions International, Inc.
3 2023 - Current

Bachelor of Arts - Movement and Sports Science

Purdue University

Bachelor of Arts - Law & Society

Purdue University

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CHIQUIRA SHOWERSDirector Of Marketing