Catherine Rausch

• Supported newspaper clients' needs regarding campaigns and reporting.
• Translated data requests from clients into actionable items for the development team and monitored the progress and validated the results to ensure they meet the client’s needs.
• Identified data issues and implemented effective solutions to resolve them.
• Guided clients with criteria for marketing campaigns to ensure the correct audience is included.
• Developed and maintained custom expressions for campaigns and reporting to meet client specifications.
• Designed and scheduled reporting to meet client’s requirements.

• Developed benchmark reporting for newspaper clients to evaluate performance across multiple KPIs, improving decision-making.
• Trained and supported clients’ use of campaign and reporting software.
• Developed custom reports to provide actionable insights for clients.

• Supported data-driven marketing strategies to increase circulation and improve customer service through report generation, data entry, data analysis, and target audience household profiling.
• Created and maintained a circulation dashboard combining data from multiple sources for standardized reporting to Senior Management.
• Created customer segments and provided telemarketing lists to outside vendors.
• Maintained a calling rotation and suppression lists.
• Utilized local university data to create maps and demographic profiles for a targeted direct mail campaign, improving precision in audience targeting.

• Recruited, trained, and led the Database Marketing Staff. Made sure all projects were completed on time.
• Maintained the marketing database. Generated necessary reports and performed data analysis.
• Assisted in the development and execution of marketing campaigns.
• Integrated and standardized data from three additional circulation databases into marketing database.
• Conducted comprehensive market analysis for Chicago Sun-Times assessing circulation, advertising, internet revenue, and marketing trends.

• Assisted in the development and implementation of Circulation, Advertising, and Internet campaigns.
• Assisted in the creation of the marketing database and designed the first marketing projects to be run using the data.
• Wrote the data extract programs to gather data from the transactional databases for the marketing database.
• Merged customer data with the marketing database to create demographic profiles, maps, and targeted mailing lists.
• Converted marketing database and campaigns to new database software, enhancing system functionality and user experience.
• Conducted training for the junior database marketing analyst.

Certificates in Predictive Analytics and Data Science