Catherine Gesswein
Beecher
Summary
Remarketing Specialist at The Horton Group with a proven track record in performance reporting and customer service. Successfully managed multiple accounts, enhancing customer retention through tailored strategies. Streamlined information processes, driving efficiency and maximizing results while maintaining budgetary control. Strong team leadership skills complemented by expertise in conversion skills.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Remarketing Specialist
The Horton Group
09.1990 - 11.2023
- Managed multiple remarketing accounts simultaneously, ensuring consistent performance and growth across all channels.
- Streamlined processes for campaign setup and management, resulting in improved efficiency and reduced turnaround times.
- Negotiated favorable contracts with advertising platforms/vendors; maintaining budgetary control while driving maximum results from allocated spend.
- Increased customer retention by implementing effective remarketing strategies tailored to individual client needs.
Skills
- Performance reporting
- Team leadership
- Conversion tracking
- Customer service
Certification
- Insurance License - Maintained insurance license with continuing education, ethics classes and practical application of the ever changing insurance industry.
Timeline
Remarketing Specialist
The Horton Group
09.1990 - 11.2023
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