Cassandra Hendershott
Fairbury
Summary
Dynamic Marketing Director with a proven track record in community engagement and strategic marketing. Expertise in boosting sales through impactful program development and effective communication. Committed to fostering strong relationships with local businesses and enhancing resident experiences.
Overview
10
10
years of professional experience
Work History
Marketing Director
Heritage Woods Of Dwight
dwight
12.2022 - Current
- Developed marketing strategies to enhance community engagement in senior living facilities.
- Managed social media channels to promote events and activities effectively.
- Trained team members on effective communication techniques with potential residents and families.
- Established partnerships with local businesses to foster community relationships and support programs.
- Boosted sales by developing new product marketing strategies.
Activity Director
The Pointe at Pontiac
Pontiac
12.2020 - 09.2022
- Developed engaging activity programs for residents at senior living community.
- Coordinated events and outings to enhance resident social interactions.
- Managed volunteer recruitment and training to support activity initiatives.
- Communicated with families about upcoming activities and resident participation.
- Collaborated with staff to create a safe environment for all activities.
- Created monthly activity calendars with a variety of recreational options.
- Organized events such as holiday parties, bingo nights, and movie screenings.
Certified Nursing Assistant
OSF St James Medical Center
Pontiac
06.2015 - 12.2020
- Assisted patients with daily living activities and personal hygiene care.
- Monitored vital signs and reported changes to nursing staff promptly.
- Maintained cleanliness and organization of patient rooms and common areas.
- Provided emotional support to patients and families during treatment processes.
- Documented patient information accurately in electronic health records systems.
- Assisted patients with activities of daily living such as bathing, grooming, and dressing.
Education
GED -
Prairie Central
Fairbury, IL05-2000
Skills
- Marketing strategy
- Partner engagement
- Product marketing
- Customer relationship management
- Social media management
- Event coordination
- Communication skills
- Budget management
Timeline
Marketing Director
Heritage Woods Of Dwight
12.2022 - Current
Activity Director
The Pointe at Pontiac
12.2020 - 09.2022
Certified Nursing Assistant
OSF St James Medical Center
06.2015 - 12.2020
GED -
Prairie Central
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