Carmella Zapata
Elk Grove Village,IL
Summary
Dynamic Branch and Sales Manager at Spiral Binding Inc. with a proven track record in relationship building and strategic planning. Achieved consistent sales growth through effective team training and motivational leadership. Expert in client relationship management, driving customer loyalty, and securing lucrative contracts, while fostering a high-performing sales environment.
Overview
48
48
years of professional experience
Work History
Branch and Sales Manager of Midwest Location
Spiral Binding Inc.
07.1976 - 07.2024
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Attended industry events and conventions to explain sales opportunities.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Achieved significant cost reductions by negotiating better terms with suppliers and vendors.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
- Pioneered adoption of sustainable practices in sales operations, leading to recognition as industry leader in sustainability.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Education
Coaching And Sales Certification -
Vistage Sales Training
San Diego, CA07.2010
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Product knowledge
- Sales expertise
- Sales presentations
- Client relationship management
- Strategic planning
- Sales strategy development
- Motivational skills
- Verbal and written communication
Timeline
Branch and Sales Manager of Midwest Location
Spiral Binding Inc.
07.1976 - 07.2024
Coaching And Sales Certification -
Vistage Sales Training
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