Carl King
Chicago
Summary
Accomplished marketing leader with a decade of experience driving revenue growth and brand equity for Fortune 500 clients, including Intel, Kellanova, Constellation Brands, and T-Mobile. Adept at aligning cross-functional teams with business objectives to deliver award-winning, metric-driven campaigns. Recognized for cultivating high-trust client partnerships, and mentoring next-generation talent.
Overview
11
11
years of professional experience
Work History
Account Director
Arc Worldwide
Chicago
01.2022 - Current
- Clients: Intel, MS Windows, Kellanova (Cheez-It, Club Crackers)
- Primary strategic lead for Intel’s gaming division and Kellanova’s snack portfolio ($8M AOR), overseeing integrated campaigns, and influencer programs
- Scaled accounts 15% year-over-year by identifying upsell opportunities in analytics and geo-targeted media
- Built and mentored a high-performing team of five account leads, improving client satisfaction scores by 30%
Account Supervisor
Havas
Chicago
01.2020 - 12.2021
- Client: Moen
- Revitalized Moen’s smart water positioning through emotionally resonant campaigns, driving 7% revenue growth
- Served as a trusted advisor to the VP of Marketing, securing two contract renewals through strategic alignment
Senior Account Executive
Legacy Marketing
Chicago
01.2019 - 01.2020
- Clients: Constellation Brands (Modelo, Corona), Piaggio Fast Forward
- Led Modelo’s summer experiential activations, increasing on-premise sales by 18%
- Launched gita robot’s debut B2C campaign, securing 50+ press features and 3,000+ pre-orders
Program Manager
GMR Marketing
New Berlin
01.2017 - 12.2018
- Client: Metro by T-Mobile
- Directed the national rebrand from MetroPCS to Metro by T-Mobile, training 150+ Brand Ambassadors and driving 30% foot traffic increase
- Optimized field operations in struggling markets, reducing staffing gaps by 40%
Account Manager
Mosaic North America
Chicago
01.2014 - 01.2017
- Clients: Dell, Microsoft, Intel, T-Mobile, GrubHub, Beam Suntory
- Streamlined Dell’s campus tech rollouts, improving operational efficiency by 20%
- Exceeded T-Mobile retail KPIs by 110% through targeted training programs
Education
BA - Marketing Communications
Columbia College Chicago
Skills
- Strategic leadership
- Client Growth
- Marketing Innovation
- P&L Management
- Revenue Expansion
- Influencer and experiential
- Cross-functional alignment
- Contract Negotiations
- Retail and shopper marketing
- Team Mentorship
- Upsell Strategies
- Data-Driven Decision Making
Professional Highlights
- $15M+ in revenue growth through strategic account leadership
- 26% sales lift for Intel Gaming via influencer and retail programs
- 15% YoY account expansion through consultative upselling
- Promoted 8 direct reports to senior roles through active mentorship
Timeline
Account Director
Arc Worldwide
01.2022 - Current
Account Supervisor
Havas
01.2020 - 12.2021
Senior Account Executive
Legacy Marketing
01.2019 - 01.2020
Program Manager
GMR Marketing
01.2017 - 12.2018
Account Manager
Mosaic North America
01.2014 - 01.2017
BA - Marketing Communications
Columbia College Chicago
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