Camila Rothschild
Chicago
Summary
Strategic Senior Analyst with 3+ years of experience at a top creative agency, excelling in rigorous data analysis, consumer research, and strategic storytelling for leading CPG brands. As a Latina, passionate about culture, I combine deep analytics with creativity to bring culturally resonant stories to life—unlocking fresh perspectives and amplifying underrepresented voices. I believe it’s more than selling products; it’s about helping people feel truly seen and heard every day. As Co-Chair of Sabor’s briefing committee, I support inclusive storytelling that drives meaningful connections and real business impact.
Overview
4
4
years of professional experience
Work History
Senior Analyst, Analytics & Research
FCB Chicago
08.2022 - Current
- Deliver data-driven strategy for leading CPG brands (Clorox, Pine-Sol, Glad, HVR, Brita), combining market analysis, consumer profiling, and cultural research
- Conduct business analyses with IRI/Circana to uncover audience trends, identify market opportunities, and guide competitive positioning
- Translate research into strategic creative briefs using MRI-Simmons, YouGov, and Infegy Atlas, driving culturally relevant, inclusive storytelling
- Lead survey design, launch, and analysis to test brand messaging, cultural fluency, and campaign performance across channels
- Present insights and testing results to clients, influencing creative direction and performance optimizations
- Co-Chair of Sabor ERG’s briefing committee, creating inclusive discussion forums that build cultural connection and community
Strategic Analytics Intern
FCB Chicago
03.2021 - 08.2021
- Led Gen Z cultural and consumer research for Walmart, synthesizing insights to guide long-term brand strategy and creative development
- Presented findings to a 40+ person team across analytics, planning, creative, and account disciplines
- Conducted audience profiling and trend analysis using MRI-Simmons and Mintel for both Walmart and Blue Cross Blue Shield accounts
- Gained foundational skills in data storytelling, Excel analysis, and cross-functional team collaboration
Education
Bachelor of Arts - Psychology, Global Health, Marketing Communication
Northwestern University
Evanston, IL06.2022
Skills
- Social listening and data analysis
- Survey design and audience profiling
- Competitive analysis and insights
- Business intelligence
- Data visualization and storytelling
- Conversational Spanish proficiency
- Creative strategy development
Hobbies and Interests
- Mindful living
- Cultural immersion & travel
- Staying active for mental clarity
- Latinx literature & storytelling
- Exploring underrepresented perspectives
Leadership Affiliations
Co-Chair, Briefing Committee, Sabor Latino/Hispanic ERG, FCB Chicago, Design and moderate 'Mesa Redonda' roundtable discussions focused on identity, belonging, and empowerment within the ERG community
Languages
Spanish
Native/ Bilingual
Timeline
Senior Analyst, Analytics & Research
FCB Chicago
08.2022 - Current
Strategic Analytics Intern
FCB Chicago
03.2021 - 08.2021
Bachelor of Arts - Psychology, Global Health, Marketing Communication
Northwestern University
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