Camila Carelli Yamamoto
Chicago
Summary
Global marketing leader with 9 years of experience spanning multinational CPG (Nestlé) and high-growth startups (Cider). Proven track record in P&L management, innovation pipelines, and go-to-market launches across the U.S. and Latin America. Skilled in cross-functional leadership, consumer insights, and brand building within both matrix organizations and entrepreneurial environments. Combines the discipline of global CPG with the agility of insurgent brands to deliver sustainable growth.
Overview
9
9
years of professional experience
Work History
Senior Marketing Manager
Cider
Chicago
06.2024 - 07.2025
- Directed global brand strategy and full-funnel execution, with focus on U.S. growth.
- Forged strategic partnerships and IP collaborations, boosting brand consideration.
- Championed innovation pipeline development, testing new engagement models.
- Led cross-functional teams across product, R&D, and marketing in a matrix setup.
Marketing Manager
Cider
São Paulo
04.2022 - 06.2024
- Spearheaded LATAM market entry with a customer-centric launch.
- Managed multi-million-dollar budgets, optimizing ROI and conversion rates.
- Partnered with R&D and product teams to localize offerings and improve retention.
- Delivered market insights that guided merchandising and new product launches.
Head of Marketing
Selva
Lisbon
09.2021 - 02.2022
- Built the brand and go-to-market plan for a pre-seed sustainability startup.
- Translated complex concepts into clear consumer narratives, driving adoption.
- Optimized digital campaigns via Google Analytics and Meta Business Suite.
Consumer Marketing Manager
Nestlé Brazil
São Paulo
06.2020 - 06.2021
- Repositioned Garoto (2nd biggest local confectionery brand), improving customer loyalty by +300 bps via multi-channel campaigns.
- Pioneered a D2C platform, generating +USD 2M in earned media.
- Led the go-to-market launch of 14 SKUs in the new Home Baking segment.
- Managed a +USD 20M P&L, aligning Finance, Sales, Supply, and R&D.
Marketing Specialist
Nestlé Brazil
São Paulo
07.2018 - 05.2020
- Supported assorted box portfolio, with P&L ownership and campaign execution.
- Strengthened agency partnerships, driving brand health improvements across OOH, TV, and digital.
Commercial Business Trainee
Nestlé Mexico
Mexico City
09.2016 - 06.2018
- Contributed to trade marketing, KAM strategy, and category planning.
- Promoted online + offline integration to boost category growth.
Education
Postgraduate - Digital Marketing
ISEG Lisbon School of Economics And Management
Lisbon06-2022
Bachelor of Arts - Management
University of Manchester
Manchester09-2016
Languages
English
Native/ Bilingual
Portuguese
Native/ Bilingual
Spanish
Native/ Bilingual
French
Professional
Timeline
Senior Marketing Manager
Cider
06.2024 - 07.2025
Marketing Manager
Cider
04.2022 - 06.2024
Head of Marketing
Selva
09.2021 - 02.2022
Consumer Marketing Manager
Nestlé Brazil
06.2020 - 06.2021
Marketing Specialist
Nestlé Brazil
07.2018 - 05.2020
Commercial Business Trainee
Nestlé Mexico
09.2016 - 06.2018
Postgraduate - Digital Marketing
ISEG Lisbon School of Economics And Management
Bachelor of Arts - Management
University of Manchester
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