Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Websites
Timeline
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Caline Bouhabib

Caline Bouhabib

Chicago

Summary

Dynamic marketing executive with extensive experience at AbbVie, expert in strategic planning, launch readiness, and business optimization. Proven track record in leading cross-functional teams to drive strategic and innovative projects, and enhance operational efficiencies. Adept at crafting omnichannel marketing strategies that elevate brand presence and customer satisfaction.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Associate Director - International Marketing

AbbVie
Mettawa
04.2021 - Current
  • Led the development of rheumatology strategic plans, achieving key performance objectives.
  • Created the SKY-5 communication strategy, enhancing channel strategies, and driving significant brand growth.
  • Led international cross-functional teams and collaborated closely with affiliates to generate effective brand strategies and competitive readiness plans.
  • Conducted thorough market research to uncover product opportunities and inform strategic direction.

Brand Team Lead

AbbVie
04.2015 - 04.2021
  • Successfully launched SKYRIZI and Maviret in Levant and Egypt.
  • Led cross-functional brand teams and mentored team members across multiple countries to achieve strategic goals.
  • Developed dermatology and specialty financial, annual, and long-range plans to align with strategic objectives, and improve resource efficiency.
  • Elevated digital and multichannel maturity in Eastern Europe, Middle East, and Africa, maximizing market share.

Brand Team Leader

Johnson & Johnson
Middle East Maghreb Africa
09.2011 - 04.2015
  • Directed lifecycle projects to accelerate business growth, increasing sales and profitability by uncovering opportunities, and guiding cross-functional teams in implementing innovative brand strategies.

Sales Representative

Pfizer
Beirut
09.2008 - 08.2011

Education

Pharm D - Pharmacy

Saint Joseph University
Lebanon
06-2008

Skills

  • Product Launch
  • Brand Strategy and Communication
  • Cross-Functional Team Leadership
  • Market Research and Competitive Readiness
  • Financial Planning
  • Omnichannel Marketing

Accomplishments

  • President Awards
  • International Awards

Languages

English
Full Professional
French
Native/ Bilingual
Arabic
Native/ Bilingual
Spanish
Limited

Certification

  • Certified Yoga Teacher | 200HR YTT
  • Certified Integrative Nutrition Health Coach

Timeline

Associate Director - International Marketing

AbbVie
04.2021 - Current

Brand Team Lead

AbbVie
04.2015 - 04.2021

Brand Team Leader

Johnson & Johnson
09.2011 - 04.2015

Sales Representative

Pfizer
09.2008 - 08.2011

Pharm D - Pharmacy

Saint Joseph University

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Caline Bouhabib