Byrdy Galernik
Chicago
Summary
Dynamic sales professional with a proven track record at Stryker Surgical Technologies, excelling in relationship building and sales strategy development. Adept at identifying new business opportunities and enhancing customer satisfaction through effective negotiation and responsive support. Committed to driving product adoption and achieving sales goals in competitive environments.Dynamic and results-driven marketing and sales professional with a proven record of driving 30% product category growth, increasing market share by 5%, and supporting high-performing sales teams at Stryker. Experienced in medical device sales support, OR implementations, clinical trials, market analysis, and customer relationship development. Adept at turning customer insights into strategic opportunities and building strong partnerships with surgeons, clinical staff, and cross-functional teams.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Sales Representative
Stryker Surgical Technologies
04.2025 - Current
- Support sales team in reaching quota through hands-on product implementations, trials, and evaluations.
- Provide in-field product expertise to ensure successful case coverage and customer adoption.
- Build strong relationships with surgeons, OR personnel, and clinical staff to drive utilization.
- Identify and develop new business opportunities through proactive outreach and strategic engagement.
- Collect customer feedback to support product improvements and enhance team strategy.
- Deliver responsive customer support to maintain high satisfaction and long-term loyalty.
Product Marketing Associate
Stryker Sage
01.2022 - 04.2025
- Support sales team in reaching quota through hands-on product implementations, trials, and evaluations.
- Provide in-field product expertise to ensure successful case coverage and customer adoption.
- Build strong relationships with surgeons, OR personnel, and clinical staff to drive utilization.
- Identify and develop new business opportunities through proactive outreach and strategic engagement.
- Collect customer feedback to support product improvements and enhance team strategy.
- Deliver responsive customer support to maintain high satisfaction and long-term loyalty.
Marketing Consultant
Blue Cross and Blue Shield
05.2021 - 10.2021
- Built Annual Marketing Plan to expand company portfolio.
- Identified target audiences using analytics and market research.
- Developed internal and external marketing campaigns tailored to target behaviors.
- Leveraged social media to boost impressions and drive live leads.
- Strengthened brand identity to improve stakeholder engagement.
Communications Intern
MGR Communications
06.2020 - 09.2020
- Developed personalized outreach strategies to increase client retention.
- Collaborated with clients to design campaigns that strengthened financial and marketing performance.
- Produced analytical reports based on market research.
Northwestern Student Athlete
Northwestern Athletics
06.2016 - 06.2020
- Balanced full academic coursework with 20+ hours/week of athletics.
- Served as leader for PURPLE mental health group supporting student-athlete well-being.
- B1G All Academic 3x
Marketing Intern
Phabulous Foods
06.2019 - 09.2019
- Designed company website and built social media presence.
- Scheduled content based on audience behavior and market trends.
- Used influencer marketing and paid promotions to grow product visibility.
- Provided sales support during implementations, trials, and presentations.
Education
Master of Science - Integrated Marketing Communications
Northwestern University
Evanston, IL01-2022
Master of Science - Business
Northwestern University
Evanston, IL06-2020
Skills
- Sales strategy development
- Objection handling
- Effective negotiation
- Closing techniques
- Cold calling
- Competitor analysis
- Performance analysis
Project coordination
- Cross-selling techniques
- Sales pipeline management
- Time management
- Customer service
- Customer relationship building
- Interpersonal communication skills
- Relationship building
Certification
Integrated Marketing Communications
Languages
Spanish
Limited Working
Timeline
Associate Sales Representative
Stryker Surgical Technologies
04.2025 - Current
Product Marketing Associate
Stryker Sage
01.2022 - 04.2025
Marketing Consultant
Blue Cross and Blue Shield
05.2021 - 10.2021
Communications Intern
MGR Communications
06.2020 - 09.2020
Marketing Intern
Phabulous Foods
06.2019 - 09.2019
Northwestern Student Athlete
Northwestern Athletics
06.2016 - 06.2020
Master of Science - Integrated Marketing Communications
Northwestern University
Master of Science - Business
Northwestern University