Brittany Pollard
Chicago
Summary
Dynamic marketer with a proven track record of driving customer acquisition and retention. My unique blend of marketing expertise and postpartum doula experience allows me to understand customer needs on a deep level and create campaigns that deliver exceptional value.
Overview
11
11
years of professional experience
Work History
Postpartum Doula
Chicago Family Doulas
12.2023 - Current
- Educate parents about newborn behavior, development, and what to expect in the early weeks and months
- Assist in caring for newborn with everything from diapering, feeding, bathing, and instilling healthy sleep behaviors
- Educate families on safe sleep behaviors
- Manage household tasks including laundry, meal prep, and ensuring a tidy environment
- Offer a safe and non-judgmental space for parents to share their feelings, concerns, and joys during the critical “fourth trimester”
- Provided sleep support for parents, taking care of the newborn during nights and parent naps so family can catch up on much needed rest
Senior Digital Marketing Analyst
Ryerson
04.2023 - 12.2023
- Responsible for customer acquisition volume through content and technical strategies to increase search market share
- Develop and maintain dashboard reports that measure financial results, customer satisfaction, and engagement metrics for marketing campaigns and activities
- Oversee web analytics software and track performance of traffic, acquisitions, and conversions
- Work within CMS platforms to manage updates and content creation for websites.
- Track, measure, analyze, report and assist with the optimization of the website, CRM and automation tools.
- Test marketing messages, product descriptions, calls-to-action, popups, page layouts, and page designs for conversion optimization.
- Work with the broader marketing team to support digital, traditional, and omni-channel campaigns.
Web Marketing Specialist - Growth Marketing
Farmer's Fridge
09.2021 - 09.2022
- Developed and implemented web marketing strategy that drives customer engagement and acquisition
- Responsible for developing lifecycle content campaigns to drive new customer acqusition
- Developed marketing strategy including content marketing and paid advertisements to deliver qualified leads to sales department to earn new accounts
- Responsible for driving website vision including assisting in building, maintaining and managing projects cross functionally
- Conceptualized ideas for new landing pages, tools, and solutions to improve customer experience and drive deeper engagement
- Partnered with brand/content teams to ensure alignment with brand and content marketing strategy
- Drove company SEO strategy while monitoring SEO metrics and suggested improvements to increase organic traffic
- Conducted A/B tests to uncover user behavior and improve conversion rates
- Worked to understand user intent, developing customer journeys based on UX best practices
- Maintained strong relationships with stakeholders to build shared understanding of business needs, explore potential solutions, and gain stakeholder buy-in
Digital Marketing Specialist
Creative Media Alliance
11.2020 - 10.2021
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements
- Boosted brand awareness by establishing strong web and social media presence
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring
- Evaluated monthly performance statistics and used data to inform future strategies
- Administered marketing calendar and posted new content to coincide with product and service releases
- Collaborated with creative team on video, images, copy, and graphics for client digital media campaigns
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines
Assistant Account Executive
Evado Public Relations
07.2017 - 12.2020
- Lead agency relationships for key client contacts with strong focus on local restaurant industry as well as retail beverages, and agricultural foods
- Provided oversight on day-to-day deliverables
- Ensured projects are delivered on strategy, on time, and on budget
- Ensured strategic goals of account are communicated to agency team and met
- Responsible for overall efficiency and productivity of key accounts
- Identified and created PR strategy for client accounts
- Managed client social media pages across multiple platforms
- Wrote tailored media pitches and press releases
- Managed press tracking
- Identified media opportunities for clients
- Organized meetings and meeting agendas for clients and took accurate notes
- Wrote and proofread marketing content and pitches
- Wrote compelling web copy, social media content, and blog posts and newsletter
- Planned and managed events, oversaw media onsite
- Researched and identified industry trends
- Developed relationships with key media and influencers
Marketing Assistant
Tom Douglas Restaurants
09.2013 - 03.2017
- Managed media schedule including identifying and selecting outlets to work with
- Worked directly with marketing team to strategize marketing plans
- Maintained brand partnerships with Alaska Airlines, Chateau Ste. Michelle Wine Estates
- Responsible for staying on budget including tracking and creating invoices
- Managed weekly radio show including creating content and coordinating guests
- Planned events and provided marketing support onsite
- Designed and formatted menus, sales packets, and product labels
- Managed social media pages including creating content and copy
Education
Graphic Design
School of Visual Concepts
2017
High School Diploma
Inglemoor High School
2008
Skills
Lifecycle Marketing
Customer Acquisition
SEO
Web Analytics
Responsive Web Design
Digital Marketing
Consumer Buying Habits
Project Management
Content Writing
Timeline
Postpartum Doula
Chicago Family Doulas
12.2023 - Current
Senior Digital Marketing Analyst
Ryerson
04.2023 - 12.2023
Web Marketing Specialist - Growth Marketing
Farmer's Fridge
09.2021 - 09.2022
Digital Marketing Specialist
Creative Media Alliance
11.2020 - 10.2021
Assistant Account Executive
Evado Public Relations
07.2017 - 12.2020
Marketing Assistant
Tom Douglas Restaurants
09.2013 - 03.2017
Graphic Design
School of Visual Concepts
High School Diploma
Inglemoor High School
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