Brittany Creen

• Leads all Marcom efforts and initiatives within the aerospace division
• Leader of Brand Strategy and GTM of re-brand initiatives
• Executes new product launches
• Plans and executes overall yearly marketing strategies to align with annual initiative plans to support overall company growth targets
• Leads all management of third-party service providers associated with the company’s Marcom, Business Intelligence, and Trade Show efforts
• Develop, execute, and measure the annual Marcom budget ($600,000+ budget)
• Collaborates with Marketing Directors, Product / Program Managers to develop and implement targeted campaigns
• Responsible for maintaining and upgrading the company’s Marcom assets
• Leads cross-business collaboration across business units as it pertains to aerospace marketing efforts
• Act as a key contributor to the company's annual National Sales Meeting
• Coordinate trade show presences, maximizing networking opportunities for the organization's growth prospects
• Optimize digital presence with effective SEO tactics, social media engagement, and content creation
• Track key performance indicators to measure success of campaigns
• Provide quarterly report outs to leadership on all Marcom efforts

• Oversee and handle all Marketing initiatives
• Identify appropriate marketing channels and target customers for campaigns.
• Identify and implement marketing automation opportunities
• Run all outgoing email initiatives utilizing HubSpot and Lemlist
• Use Email Verification to reduce email campaigns bounce rates under 10%
• Primary owner of all marketing efforts through HubSpot
• Work on website redesign through Wordpress and Elementor Plugin
• Manage third-party company that runs Google Ads including giving feedback, adjusting key words, and changing ad campaigns based on company initiatives
• Work on SEO improvement/management of website utilizing Yoast plugin and Technical SEO Audits
• Maintain inventory of marketing literature, archive files and sample files.
• Manage all social media campaigns, posts, and ads
• Update customer database and generated lists and counts for direct marketing projects.
• Manage website conversions and leads by vetting them based on ideal customer profiles
• Assist Sales with ad hoc projects
• Record ROI on marketing initiatives
• Assemble reports and presentations to share insights and recommendations with stakeholders.
• Track key metrics and developed spreadsheets and data models.
• Work with and manage developers and consultants for custom website projects, custom automation tasks, and copywriters
• Provide ideas and outlines for blog articles
• Work with headless version of Big Commerce by uploading products into big commerce and developing categories and filters
• Edit film footage for marketing projects using Adobe Rush
• Create and design marketing materials using Adobe InDesign and Adobe Illustrator

• Acted as a point of contact regarding any and all marketing and public relations efforts
• Created monthly email campaigns
• Recorded footage, photographs products, and obtains specific media needed for marketing campaigns
• Developed and implemented of marketing communication projects
• Researched and developed promotional items and ideas
• Created and Designed all marketing materials through use of Adobe Suite Products
• Organized and prepared of sales proposals and presentations using marketing resource materials
• Assisted in development and maintenance of Company Website, Facebook, LinkedIn, and other social medias
• Provided sales support by responding to information requests and facilitating communication
• Provided sales support by processing orders and supporting documentation
• Coordinated trade show events by being the main contact person and facilitator
• Assisted in graphic department

Liaison between M&E and the customer

• Entered quotes and sales orders
• Entered and managed customer-supplied parts and inventory
• Requested quotes from vendors on custom work and subcontract work
• Scheduled logistics pertaining to programs
• Coordinated tradeshows as the point of contact person
• Assisted with marketing efforts, including design and implementation
• Assisted in creating new marketing material

• Assisted events team with miscellaneous projects
• Worked on Salesforce.com with updating contacts and tagging events
• Assisted in putting together event attendee reports post events
• Coordinated catering for conferences
• Ran registration tables at events
• Prepared for events by packing event materials and coordinating shipments
• Entered invoices into paperless system
• Coordinated marketing materials needed for different events