Brittany Creen
Marketing
Manhattan,IL
Summary
Experienced Marketing Professional with a devoted and motivated work ethic. Offering a multi-faceted background that brings creative ideas and prospective to marketing strategies and projects. Goal-orientated individual with a great communication skills. Provides a dynamic marketing approach from a sales background. Experience includes an emphasis on marketing automation and email marketing.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
Work History
Senior Strategic Marketing Specialist
Regal Rexnord, Aerospace Division
Downers Grove, Illinois
06.2023 - Current
- Acts as lead on all MARCOM efforts and initiatives within the aerospace division
- Leads all management of third party service providers associated with the company’s Marcom, Business Intelligence, and Trade Show efforts
- Develop, execute, and measure the annual marcom plan and budget
- Collaborates with Marketing Directors, Product / Program Managers to develop and implement targeted Marcom campaigns to include digital, geo-fencing, e-mail, event networking, print, etc.
- Responsible for maintaining and upgrading the company’s Marcom assets to include promotional videos, sales enablement collateral, website content, etc.
- Act as key influencer to company's brand strategy roadmap
- Lead cross-business collaboration across business units as it pertains to aerospace marketing efforts
- Act as key contributor to the company's annual National Sales Meeting
- Coordinate trade show presences, maximizing networking opportunities for the organization''s growth prospects
- Optimize digital presence with effective SEO tactics, social media engagement, and content creation
- Track key performance indicators to measure success of campaigns
- Responsible for leading new website initiatives including sitemap creation and content development
- Generate reports to support development and implementation of marketing plans.
- Provide quarterly report outs to leadership on all MARCOM efforts
Senior Marketing Specialist
Korpack, Inc
Bloomingdale, IL
4 2022 - 04.2023
- Oversee and handle all Marketing initiatives
- Identify appropriate marketing channels and target customers for campaigns.
- Identify and implement marketing automation opportunities
- Run all outgoing email initiatives utilizing HubSpot and Lemlist
- Use Email Verification to reduce email campaigns bounce rates under 10%
- Primary owner of all marketing efforts through HubSpot
- Work on website redesign through Wordpress and Elementor Plugin
- Manage third-party company that runs Google Ads including giving feedback, adjusting key words, and changing ad campaigns based on company initiatives
- Work on SEO improvement/management of website utilizing Yoast plugin and Technical SEO Audits
- Maintain inventory of marketing literature, archive files and sample files.
- Manage all social media campaigns, posts, and ads
- Update customer database and generated lists and counts for direct marketing projects.
- Manage website conversions and leads by vetting them based on ideal customer profiles
- Assist Sales with ad hoc projects
- Record ROI on marketing initiatives
- Assemble reports and presentations to share insights and recommendations with stakeholders.
- Track key metrics and developed spreadsheets and data models.
- Work with and manage developers and consultants for custom website projects, custom automation tasks, and copywriters
- Provide ideas and outlines for blog articles
- Work with headless version of Big Commerce by uploading products into big commerce and developing categories and filters
- Edit film footage for marketing projects using Adobe Rush
- Create and design marketing materials using Adobe InDesign and Adobe Illustrator
Marketing
M&E Global Group
Joliet, IL
09.2016 - 04.2022
- Acted as a point of contact regarding any and all marketing and public relations efforts
- Created monthly email campaigns
- Recorded footage, photographs products, and obtains specific media needed for marketing campaigns
- Developed and implemented of marketing communication projects
- Researched and developed promotional items and ideas
- Created and Designed all marketing materials through use of Adobe Suite Products
- Organized and prepared of sales proposals and presentations using marketing resource materials
- Assised in development and maintenance of Company Website, Facebook, LinkedIN, and other social medias
- Provided sales support by responding to information requests and facilitating communication
- Provided sales support by processing orders and supporting documentation
- Coordinated trade show events by being the main contact person and facilitator
- Assisted in graphic department
Project Administrator & Marketing
M&E Global Group, Inc
04.2014 - 09.2016
- Liaison between M&E and customer
- Entered quotes and sales orders
- Entered and managed customer supplied parts and inventory
- Requested quotes from vendors on custom work and subcontract work
- Scheduled all pick ups and drop offs for shipments pertaining to jobs
- Coordinated tradeshows as point of contact person
- Assisted with marketing efforts, including design and implementation
- Assisted in creating new marketing material
Marketing Assistant/Intern
McGladrey
07.2013 - 04.2014
- Assisted events team with miscellaneous projects
- Worked on Salesforce.com with updating contacts and tagging events
- Assisted in putting together event attendee reports post events
- Coordinated catering for conferences
- Ran registration tables at events
- Prepared for events by packing event materials and coordinating shipments
- Entered invoices into paperless system
- Coordinated marketing materials needed for different events
Education
Bachelor of Arts - Communication Major, Marketing & Psychology Minor
Western Illinois University
Macomb, IL 08.2009 - 12.2012
Skills
Adobe Creative Suite including Illustrator, InDesign, Rush, and Photoshop
Graphic design
Database Management
Project Management
Microsoft Office
Powerpoint
HubSpot
Marketing Automation
Email Marketing & Automation
Lead Generation
Timeline
Senior Strategic Marketing Specialist
Regal Rexnord, Aerospace Division
06.2023 - Current
Marketing
M&E Global Group
09.2016 - 04.2022
Project Administrator & Marketing
M&E Global Group, Inc
04.2014 - 09.2016
Marketing Assistant/Intern
McGladrey
07.2013 - 04.2014
Bachelor of Arts - Communication Major, Marketing & Psychology Minor
Western Illinois University
08.2009 - 12.2012
Senior Marketing Specialist
Korpack, Inc
4 2022 - 04.2023
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