BRAD REGILLIO
Glenview
Summary
Enterprise revenue and inside sales executive with 20+ years of experience scaling multi-layered sales and customer-facing organizations. Proven leader with deep P&L ownership and enterprise sales motion expertise supporting $150M+ revenue organizations and $100M+ ARR trajectories. Trusted partner to CEOs and boards driving disciplined execution and measurable growth.
Proven leader with extensive experience in managing large-scale inside sales and operations teams, overseeing significant revenue streams and P&L responsibilities. Successfully implemented strategic initiatives that enhanced operational efficiency and customer engagement, resulting in improved margins and customer satisfaction. Developed and executed KPI frameworks that linked sales performance to revenue outcomes, while collaborating with executive leadership on growth strategies. Expertise in scaling organizational structures to support business growth while maintaining a focus on operational excellence and compliance.
Overview
21
21
years of professional experience
Work History
Senior Vice President, Customer Experience & Operations
CAMPING WORLD
Lincolnshire
08.2023 - Current
- Lead a 500+ person inside sales and operations organization supporting $150M+ in revenue
- Own a $60M P&L including workforce strategy, vendor spend, and operating expense governance
- Scaled operating models and management layers to support growth while improving margins
- Implemented KPI and forecasting frameworks linking sales execution to revenue outcomes
- Partner with CEO and executive team on growth strategy and long-term scale
- Led initiatives to enhance customer engagement and satisfaction strategies.
- Analyzed customer feedback to identify trends and drive strategic improvements.
- Collaborated with cross-functional teams to align customer experience goals with business objectives.
- Implemented new tools to streamline communication between departments and customers.
- Oversaw the development of customer loyalty programs to increase retention rates.
- Facilitated workshops to empower employees in delivering exceptional customer service experiences.
- Led cross-functional teams in creating innovative solutions for customers' needs and expectations.
- Created, tested, and optimized a customer journey mapping tool to measure and improve the overall customer experience.
- Collaborated with IT professionals to develop new tools for monitoring, analyzing, and improving the customer experience process.
- Advised executive leadership on strategies that would strengthen relationships between customers and the organization by providing them with a consistent, high-quality experience.
- Identified key performance indicators used to evaluate the effectiveness of various elements of the customer experience program.
- Partnered with marketing teams to create promotional campaigns geared towards enhancing the overall brand image through improved customer service.
Vice President, Customer Experience, Business Development & Operations
CUMMINS ALLISON (ACQUIRED BY CRANE PAYMENT SOLUTIONS)
Mount Prospect
01.2018 - 01.2023
- Scaled enterprise SaaS sales support and customer operations
- Led 100+ employee organization with full P&L accountability
- Built enterprise sales and service motions to support growth
- Led acquisition readiness and post-acquisition integration
- Led strategic initiatives to enhance operational efficiency across multiple departments.
- Developed and implemented policies to ensure compliance with industry standards.
- Oversaw budget planning and resource allocation for various projects and programs.
- Mentored senior leadership team to improve decision-making and performance outcomes.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Implemented process improvement procedures that resulted in cost savings across the board.
- Negotiated contracts with vendors for services, products and supplies.
Director, Customer Experience & Operations
W.W. GRAINGER
Lake Forest
01.2005 - 08.2018
- Led multi-site inside sales and customer operations teams
- Owned $20M P&L with accountability for productivity and cost
- Drove data-led operational improvements tied to revenue growth
- Developed and promoted senior leadership talent
- Led cross-functional teams to enhance operational efficiency and productivity.
- Developed strategic initiatives to drive growth and innovation across business units.
- Oversaw budget management and resource allocation for various projects.
- Mentored managers to improve leadership skills and team performance.
- Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Developed policies and procedures to ensure compliance with corporate standards.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
Education
MBA - Finance & Strategy
Lake Forest Graduate School of Management
Bachelor of Business Administration -
Skills
- Revenue Operations
- Inside Sales Leadership
- P&L Ownership
- Enterprise SaaS Sales Motion
- ARR Growth & Forecasting
- Operating Cadence & KPIs
- Organizational Scale
- P&L management
- KPI development
- Customer journey mapping
- Sales forecasting
- Process improvement
- Strategic planning
- Leadership mentoring
- Data analysis
- Change management
- Product management
- Corporate presentations
- Recruiting and hiring
- KPI tracking
- Budget preparation
- Financial acumen
- Revenue generation
- Business development
- Organizational development
- Strategic leadership
- Operational excellence
- Corporate communications
- Innovation management
- Strategic plans
- Public speaking
- Business performance management
- Budget administration
- Budget oversight
- Data-driven decision making
- Influencing and negotiating
- Visionary leadership
- Training and development
Websites
Core Expertise
- Revenue Operations
- Inside Sales Leadership
- P&L Ownership
- Enterprise SaaS Sales Motion
- ARR Growth & Forecasting
- Operating Cadence & KPIs
- Organizational Scale
Timeline
Senior Vice President, Customer Experience & Operations
CAMPING WORLD
08.2023 - Current
Vice President, Customer Experience, Business Development & Operations
CUMMINS ALLISON (ACQUIRED BY CRANE PAYMENT SOLUTIONS)
01.2018 - 01.2023
Director, Customer Experience & Operations
W.W. GRAINGER
01.2005 - 08.2018
MBA - Finance & Strategy
Lake Forest Graduate School of Management