Brad Cromeans
McHenry
Summary
Dynamic Account Manager Associate at CDW with a proven track record in strategic decision-making and client communication. Achieved $22 million in renewal business and contributed to a 10% sales increase. Expert in vendor collaboration and service excellence, driving impactful relationships and optimizing account growth.
Overview
20
20
years of professional experience
Work History
Account Manager Associate
CDW
01.2016 - Current
- Strengthen manufacturer relationships through structured pipeline engagement, consistent monthly touchpoints, and targeted outreach initiatives—such as bi-weekly co-selling sessions
- Secured $22 million in renewal business, reflecting a 5% year-over-year growth driven by strategic account retention and upsell initiatives.
- Contributed to a 10% increase in sales, reaching $54 million in total revenue, with an 11% profit margin driven by strategic account growth and optimized pricing initiatives.
- Engage directly with customers to deliver timely quotes, provide order status updates, and respond to additional requests—ensuring a seamless and responsive client experience.
- Monitor and manage the full procurement lifecycle—including purchase orders, preorders, bids, and order releases—ensuring timely execution and alignment with customer requirements.
- Coordinate and facilitate customer-facing calls with vendors to deliver tailored presentations—highlighting solutions, driving engagement, and supporting strategic initiatives
- Engage directly with customers to deliver tailored quotes, provide timely order status updates, and respond to a variety of service requests—ensuring a responsive and personalized experience throughout the sales cycle
- Oversee customer contract pricing strategies—including VIR and Cost Plus models—while ensuring timely execution of periodic reporting requirements to maintain compliance and transparency
ICAN Research Specialist
CDW
01.2014 - 01.2016
- Conduct order research and tracking by retrieving shipment details, verifying delivery status, and resolving discrepancies—ensuring accurate and timely updates for customers and internal teams
- Coordinate directly with vendors to obtain pricing details, confirm order status, and retrieve tracking information—ensuring timely updates and resolution of customer inquiries
- Coordinate expedited drop-ship orders and manage freight quotes for parcel and heavyweight shipments—ensuring timely delivery and cost-effective logistics through vendor collaboration and proactive tracking
- Collaborate with vendors and Accounts Payable to ensure timely and accurate invoicing of orders—resolving discrepancies, coordinating PO linkage, and facilitating RMA processing when needed
- Consistently uphold incident and call quality standards, maintaining an average score of 3.8 out of 4 while ensuring all interactions meet the minimum threshold of 2.0—through proactive communication, timely resolution, and adherence to service protocols.
- Partner with cross-functional teams to uphold a resolution time target of 6 hours and maintain a personal average of 3.2 hours—driving timely issue resolution through streamlined communication, structured escalation protocols, and continuous performance monitoring
- Successfully cross-trained in all ICAN support areas—including purchasing, drop ship coordination, cancellations, freight quoting, and warehouse research—within the first 90 days, enabling full-service coverage and rapid issue resolution.
Assistant Store Manager
Walgreen’s
01.2006 - 01.2014
- Support the Store Manager in overseeing daily store operations and guiding team members to ensure efficient workflow
- Accountable for enhancing unit sales and profitability, minimizing shrink, and strengthening store image by developing and safeguarding store assets
- Analyze and evaluate the store’s monthly profit statement to assess financial performance and identify areas for improvement.
- Manage the hiring and training of store personnel based on staffing needs and operational demands.
- Develop and manage staff schedules for a team of 30+ employees, ensuring coverage needs are met while staying within budget constraints.
- Oversee daily store operations, including: Managing accounts receivable and payable to ensure accurate financial tracking.
- Supervising cash handling procedures to maintain security and compliance.
- Reviewing the previous day’s cashier activity logs to identify and address any suspicious transactions.
- Design and execute a strategic plan aimed at identifying and maximizing profit-generating opportunities.
- Led efforts to control and reduce store expenses and shrink levels, successfully lowering shrink from 4% to 1.6%
Skills
- Service excellence
- Effective team collaboration
- Client communication skills
- Effective relationship management
- Vendor collaboration
- Strategic decision-making
Timeline
Account Manager Associate
CDW
01.2016 - Current
ICAN Research Specialist
CDW
01.2014 - 01.2016
Assistant Store Manager
Walgreen’s
01.2006 - 01.2014